Nokia and SAS, Scandinavian Airlines Systems, have today announced a partnership to bring Nokia mobile phones to the selection of goods sold on all international SAS flights. This is the first time mobile phones will be sold on airplanes. Starting September 1, the Nokia 8210 and the Nokia 8850 will complement the assortment of quality goods available to passengers of SAS.
"This co-operation truly demonstrates how mobile phones have transformed into personal everyday lifestyle accessories. Nokia and SAS represent two strong brands that both stand for excellence in communication in their own ways. The partnership is a perfect match as the world becomes increasingly mobile," said Sara Kullgren, Managing Director, Nokia Mobile Phones, Scandinavia.
"As SAS Flightshop is moving away from a traditional inflight assortment, we are looking for new types of designed products linked to strong brands. The majority of our customers who are travelling for business, appreciate luxurious and trendy products of high quality. Nokia's designed mobile phones fulfill all these requirements," said Rickard Nisell Director SAS Flightshop.
The Nokia 8210 fashion phone is the lightest of Nokia mobile phones with a shape and form that will appeal to the fashion conscious. The phone has voice dialing, Xpress-on colored covers, infrared port for data transfer, and picture messaging. The Nokia 8850 premium phone is a compelling statement of design that will appeal to those who appreciate timeless beauty. The light, small phone is encased in a silvery shell and equipped with an extensive set of features including voice dialling, picture messaging, infrared link and data support.
Nokia is paving the way to the mobile information society with its innovative products and solutions. The company is the leading mobile phone supplier and a leading supplier of mobile, broadband and IP networks, related services as well as multimedia terminals. In 1999, Nokia's net sales totaled EUR 19.8 billion (USD 19.9 billion). Headquartered in Finland, Nokia is listed on the New York (NOK), Helsinki, Stockholm, London, Frankfurt and Paris stock exchanges and employs more than 60 000 people.
SAS Flightshop provides SAS' aircrafts with products for inflight sales. There are sales on approximately 150
flights /day operating on intercontinental, European and Norwegian routes. SAS Flightshop offers a mix of products such as accessories, gifts, jewellery, perfumes, cosmetics, toys, sweets and - on routes outside the EU- spirits and cigarettes. Characteristics of our assortment is Scandinavian designs, high quality, strong brands, trendy products and good value for money.
The business concept was developed by United Investment AB in Stockholm. The United Investment AB engages in active business development to create new marketplaces within the Internet through e-commerce, and by selling IT-related products and mobile telephones in airports, in-flight, and in hotel travel agencies.
Further information:
Nokia Mobile Phones
Communications
Tel. +358 10 5051
www.nokia.com
SAS Flightshop
Britta Carlström, Tel. +46 8 797 48 15
Rickard Nisell, Tel. +46 709 97 29 42