Nokia to deliver Seven’s Olympic Games television coverage on the move

In a partnership between Nokia and the Seven Network, passengers aboard corporate coaches will be given the opportunity to keep up with all the action of the Olympic Games live!

Thirty-four corporate coaches will be fitted with Nokia Mediamaster terminals which will receive a digital broadcast of the Olympics. This will allow passengers on board to keep up with all the action of the Sydney Olympic Games live from Homebush Stadium. The Nokia Mediamaster terminals highlight one of the great benefits of digital TV – mobility.

Nokia Multimedia Terminals Manager, Bruce Webb states, “Nokia is exceptionally proud to be showcasing the great benefits of digital TV, including mobile digital television. People will be able to catch the live action of the Sydney Olympic Games whilst sitting on the bus."

Mr Roger Barrett, Director of Engineering and Broadcast Technologies, for Seven Network, said “As part of our planning for the introduction of digital television early next year, we are conducting a number of test transmissions, including the conversion of our television coverage of the Olympic Games to digital transmission standards. We are delighted to be working with Nokia in creating a first in Australia – an indication of the future opportunities for the delivery of our television broadcasts.”

The Nokia Mediamaster is a Digital Terrestrial Receiver based on the DVB standard (Digital Video Broadcasting). It provides Plug and Play installation with automatic channel set-up for Free-to-Air (open) channels.

About Nokia
Nokia Multimedia Terminals is a pioneer in digital terminals for digital broadcasting and interactive multimedia applications via satellite, cable and terrestrial networks.

Nokia is paving the way to the mobile information society with its innovative products and solutions. The company is the leading mobile phone supplier and a leading supplier of mobile, fixed and IP networks and related services, as well as multimedia terminals. In 1999, Nokia's net sales totalled EUR 19.8 billion (USD 19.9 billion). Headquartered in Finland, Nokia is listed on the New York (NOK), Helsinki, Stockholm, London, Frankfurt and Paris stock exchanges and employs more than 60,000 people.

About Seven and the Olympic Games
In addition to its planned 350 hour broadcast television coverage of the Games of the XXVII Olympiad in Sydney, Seven will produce two channels for subscription television. These channels will feature more than 750 hours of continuous coverage of most events at the Olympic Games – complementing the 24 hour a day broadcast television coverage on the Seven Network. Seven’s coverage of the Olympic Games represents the single largest project ever undertaken on Australian television. In total more than 400 people will produce for the Seven Network and C7 more than 1,200 hours of live television coverage during the 17 days of the Games of the XVII Olympiad.

Further information:

Nokia:
Jyrki Rosenberg, Nokia Ventures Organization,
Tel: +358 40 557 1074
www.nokia.com

Seven Network:
Fiona Hamann or Simon Francis, Seven Network,
Tel: +61 (0)2 9967 7777

Sally Lysaght, Hausmann Communications,
Tel: +61 (0)2 9361 3777