STAMFORD, Conn., March 6, 2001 (PRIMEZONE) -- Domain Keyword Systems, Inc. (DKS), an innovator of Internet search and navigation methods, announced today that Berge Ayvazian, Chief Executive Officer of the Yankee Group, has joined the company's Advisory Board.
As a widely recognized industry analyst and 14-year veteran of the Yankee Group, the global technology research and consulting firm, Ayvazian serves as a strategic advisor to many of the world's largest network service providers, equipment suppliers, software companies, venture capital firms and investment banking firms. He joins an increasingly distinguished group of industry leaders including Gus Conrades, CEO of Wrenchead Inc., and Brian Hathaway, Principal of Hathaway Partners, in their support of and participation on DKS Boards.
"We feel extremely fortunate to have Berge Ayvazian on our Advisory Board," stated Bryan Stepanian, Co-Founder and Chief Executive Officer of DKS. "His expertise in the industry will be of tremendous benefit to DKS as we aggressively move our company into its next stage of growth."
"I am pleased to assist this emerging company in developing the full market potential for their robust Keyword system," said Ayvazian. "I believe that DKS has developed not only a tool, but an entire system to provide media conglomerates with the solution they need to link their many local properties under one online identity. The genius in the methodology is the ability for a media company to create a national brand with a local focus, without sacrificing their existing trusted brands."
Established in 1970 as the industry's first research and advisory services firm specializing in Internet commerce, telecommunications, e-business, wireless and computer software industries, the Yankee Group has built a worldwide reputation based on reliable and penetrating analysis of key technology issues, along with the personalized one-to-one service provided by its analysts to all their clients.
About Domain Keyword Systems
Founded in 1999 by Bryan and D. Robert Stepanian, Domain Keyword Systems, Inc. is an innovator of online navigation. Using more than 20,000 registered domain names in top business categories, zip code segmentation software and a dedicated integration team, DKS provides web properties the ability to offer consumers a nationally recognized gateway to localized business listings and content that drive traffic and promote loyalty without sacrificing their own brand integrity. The DKS "A-to-Z Directory" allows Host Companies the opportunity to customize the directory's content and listings, adding value to existing advertising product lines or increasing revenue using Subscription and "Pay for Placement" models similar to yellow page telephone directories. Consumers find the information they want, local businesses reach motivated buyers in their area, and Host Companies build brand loyalty in both groups while increasing sales.
To learn more, visit www.DKSinc.com or try out the "A-to-Z Directory" by simply typing any subject between "a---z.com" and entering your zip code. (Try aSPORTz.com for a local Host Company example)
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CONTACT: Domain Keyword Systems, Stamford
Matthew Kemp
(203) 541-8999
PR@DKSinc.com