CHICAGO, March 26, 2001 (PRIMEZONE) -- Customer and market data flow into organizations through multiple resources. However, many companies are faced with the problem of integrating these multiple knowledge streams in an effective way that will produce the really meaningful, actionable insights and solutions that drive business success. Many other companies may not even realize the value they are missing by not integrating multiple knowledge streams.
Useful techniques on "Transforming Data into Strategic Solutions" will be presented at a May 17 breakfast seminar, beginning at 7:15 a.m., at The Charles Hotel in Cambridge, Mass., and at a May 18 breakfast session, beginning at 7:15 a.m., at The Plaza Hotel in New York.
Topics covered at these RInsights Breakfast Seminars, include:
-- Unraveling Customer Choice Mysteries. This session will provide insights on how to use an integration framework that links multiple research data streams -- ad tracking, brand equity, customer satisfaction, loyalty, pricing, etc. -- with the internal metrics for operations and employee behavior, to truly understand what drives customer purchasing behavior. The audience will receive guidelines and examples of how to use this complete "big picture" integration model to clarify the drivers of customer choice and the actions organizations need to take to attract and retain customers.
-- How to Integrate research collected via the Internet. This presentation will examine key issues surrounding Internet research data collection and integration, answering the questions: how to compare data collected over the Internet to other research methodologies, how to effectively integrate Internet data with other resources, and how to use web-based data-reporting systems to transform multiple-knowledge streams, including research data, into actionable solutions.
-- The Missing Link in Customer Value Added. This session will present an empirically based model of how brand communities create "People Value Added" (PVA), driving customer value added (CVA) and thus customer retention and profitability. Guidelines will be given on how to use integrated knowledge streams to leverage "human capital," managing an entire organization as a "masterbrand" within its wider brand community.
Media representatives are invited to attend all or part of this program free of charge. Registration is required. For a complete program agenda, and to register, contact Jacqueline Speckin, VP Marketing, Research International USA, Inc., at 312-981-5722.
RI USA, is headquartered in Chicago, with other offices in Cambridge, Miami, Minneapolis, New York, Phoenix, and San Francisco. RI USA delivers both domestic and international custom-designed research studies, large-scale tracking projects, and seamless customer care solutions, with particularly strong experience in the consumer packaged goods, technology, energy, financial services, and telecommunications industries. Its We site is located at www.riusa.com.
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CONTACT: Research International USA, Inc., Chicago
Jacqueline Speckin, VP, Marketing
(312) 981-5722