MIT Sloan eBusiness Awards Honor Nokia with ‘Global Reach’ Award


CAMBRIDGE, Mass., April 23, 2001 -- Despite the recent market turbulence, MIT’s Sloan School of Management, along with an all-star jury, recognized the outstanding achievements of nine organizations during the third annual MIT Sloan eBusiness Awards (eBAs), the premier awards honoring successful innovation in eBusiness. At a ceremony held this evening, eBusiness leaders from around the globe gathered to celebrate the past year’s successes.

Nokia, the world's leader in mobile communications, was honored with the eBAs’ Global Reach Award, given to the company that has introduced a technology that has leveraged the Internet as a channel for extending global reach. Selected from more than 600 nominations, Nokia beat out fellow finalists eLance, Global Crossing, Telefonica and Yahoo, to snag the honor.

"For Nokia, the ability to communicate across time zones, borders and cultures is a necessity. Nokia is developing new ways to communicate globally that ensure we can respond to rapidly changing customer needs with speed, flexibility, and cost efficiency", said Mikko Kosonen, Senior Vice President, Nokia Strategy and Information Managment. "The growth of the Internet and mobile communications, digital convergence and increasing data speeds have made access to information and services easy. Nokia’s Internet enabled capabilities are designed to make it easy to do business with us, and for us to offer our customers a personalized, seamless experience based on their unique needs".

“Nokia's global footprint and commitment to eBusiness make them the perfect choice for the Global Reach Award,” said Ed Macri, co-executive producer of the awards. “With less than 5% of its revenue based in the home country, and offices in 130 countries across the world, Nokia is truly a global player.”

eBAs were also presented in eight other categories. Winners are as follows:
eBusiness of the Year: Enron
ePerson of the Year: Shawn Fanning
Best Supporting Actor: RSA Security
Disruptive Technology: Napster
Business Transformation: 7-11 Japan
Rookie of the Year: Vindigo
Web Responsibility: CitySoft
MIT Student Choice Award: Napster

"MIT Sloan is in an ideal position to recognize these eBusiness innovators because we have been at the forefront of understanding and practicing the interactions between technology and management,” said Sloan Dean Richard Schmalensee. "Here on campus, we bring together the expertise of MIT with students and industry partners to advance both the promotion and practice of eBusiness.”

Industry, media and academia all made a strong showing at the awards. Representatives from leading technology companies including Sun Microsystems, EMC and Intel were in attendance, along with new media titans Red Herring, eCompany Now and Fast Company.

The awards also attracted several high-technology and leading business sponsors including FleetBoston Financial, the awards’ exclusive platinum sponsor, as well as i2 and McKinsey & Company.

The MIT Sloan eBAs were founded in 1999 to recognize successful innovation in eBusiness. The awards are quickly becoming the heavyweights in eBusiness awards shows, with previous winners including Palm, eBay and NTTDoCoMo. To find out more about the eBAs, visit the award Web site at www.mitawards.org.

Nokia is the world leader in mobile communications. Backed by its experience, innovation, user-friendliness and secure solutions, the company has become the leading supplier of mobile phones and a leading supplier of mobile, fixed and IP networks. By adding mobility to the Internet Nokia creates new opportunities for companies and further enriches the daily lives of people. Nokia is a broadly held company with listings on six major exchanges.

Further information:

MIT Contact:
Paul Denning
MIT Sloan School of Management
617-253-0576
denning@mit.edu

Text 100 Contact:
Michele Mancuso
Text 100 International
212-871-4080
michelem@text100.com

www.nokia.com