Women First Reports Continued Improvement in 1st Quarter 2001

Year-Over-Year Pharmaceutical Product Revenue Up 146%; Year-Over-Year Loss Reduced 88%


SAN DIEGO, April 24, 2001 (PRIMEZONE) -- Women First HealthCare, Inc. (Nasdaq:WFHC) today announced significant improvement in its operating results for the first quarter ended March 31, 2001, including pharmaceutical revenue from its core products of $5.0 million, a 146% increase over the prior year's quarter. The Company reported that the turnaround begun in last year's third quarter continued as its net loss for the first quarter dropped below $1 million for the first time. This represents a $7.0 million or 88.0% improvement from the $8.0 million loss in the comparable quarter last year. On a per-share basis, the first quarter loss narrowed to $0.05 in 2001 from $0.46 in 2000.

The Company reported first quarter 2001 total net revenue of $7.1 million as compared to $7.5 million for first quarter 2000, a 5.5% decrease. However, excluding non-recurring revenue of $1.5 million in the prior year period, total revenue grew 18.1% in 2001.

Total expenses in 2001 were $8.4 million, or 47.0%, below last year's $15.9 million as a result of the Company's ongoing efforts to more closely align expenses and revenues. Net loss for the quarter was $957,000 ($0.05 per share) as compared to a net loss of $8.0 million ($0.46 per share) in the prior period.

Net cash used in operations was $124,000 per month in first quarter 2001 compared to $2.9 million per month in first quarter 2000, a reduction of 95.7% in the monthly cash drain.

Beginning with the Company's new strategy of acquisition and in-licensing of pharmaceutical products, on a sequential basis the quarterly loss has been reduced from $2.5 million in third quarter 2000, to $1.4 million in fourth quarter 2000, to $957,000 in first quarter 2001. The average quarterly loss in the first half of 2000 under the previous co-promotion strategy was $9.3 million. The Company also reported that its Pharmaceutical Division became profitable in first quarter 2001.

Business Segments

The Company reports results in three segments as follows:

The Pharmaceutical Division recorded revenue of $5.0 million from its core products, ORTHO-EST(r) Tablets and Esclim(tm) transdermal system, an increase of 146% over the same product sales in the prior year period. Net ORTHO-EST(r) Tablets sales increased $2.8 million or 222% to $4.1 million in first quarter 2001 from $1.3 million in first quarter 2000. Net Esclim(tm) sales increased $133,000 or 16.5% to $942,000 in first quarter 2001 from $809,000 in first quarter 2000. Total pharmaceutical revenues for first quarter 2001, including service revenues, were up 42.1% from the prior year period. First quarter 2000 pharmaceutical revenue included non-recurring related party revenue of $1.5 million for the Company's co-promotion of an oral contraceptive. Gross margin increased to 70.8% in 2001 from 62.3% in 2000. The pharmaceutical segment earned $352,000 in first quarter 2001 compared to a loss of $5.4 million in the prior year period.

On April 6, 2001 the Company signed a two-year co-promotion agreement for ORTHO-EST(r) Tablets and Esclim(tm) with Essentia Pharmaceuticals that will nearly double the Company's national sales effort. A dedicated 50-member Essentia sales force will detail both products to approximately 16,000 high prescribing primary care physicians, a market segment the Company had very limited access to prior to the agreement. The Company expects to begin earning revenue under this arrangement in third quarter 2001.

The Consumer Business Division recorded net revenue for first quarter 2001 of $2.0 million, a decrease of $279,000 or 12.1% from the prior year period. The 2001 loss was $247,000 compared to a loss of $215,000 in 2000. The Consumer Business focus for 2001 is to reduce expenses and limit the loss significantly while supporting the Company's pharmaceutical products.

The Trialogue(tm) Division's focus shifted in 2001 to providing strategic marketing programs for sale to major pharmaceutical companies. Trialogue(tm) recorded no revenue in first quarter 2001 as it continues the rollout of a unique new marketing program called Integrated Marketing Platform. Trialogue(tm) revenue in 2000 was primarily related party service revenue.

Financial Position

At March 31, 2001 the Company reported cash of $9.2 million, working capital of $8.9 million and stockholders' equity of $14.2 million. The cash position is $337,000 below the year-end amount, a decrease of 3.5% for the quarter. During last year's first quarter, cash declined $8.7 million or 26.5%. The Company has no long-term debt.

Commenting on the quarter, Edward F. Calesa, chairman, president and CEO, said, "We are off to an excellent start in 2001, reaffirming our new strategy as a specialty pharmaceutical company and continuing to build on the strong progress we have made since third quarter 2000. For the third quarter in a row, we have reduced our net loss as we move closer to attaining profitability. We are particularly pleased with the results of our Pharmaceutical Division, which became profitable this quarter. Our first quarter results remain on track with our strategy and expectations and demonstrate our continuing commitment to building shareholder value."

About Women First HealthCare, Inc.

Founded in 1996, Women First HealthCare, Inc. is a San Diego-based specialty pharmaceutical company. Its mission is to help midlife women make informed choices regarding their health care needs and to provide pharmaceutical and lifestyle products to meet those needs. Women First is specifically targeted to women age 40+ and their clinicians. The Company's Pharmaceutical Division, which includes a nationwide team of experienced sales specialists, contacts primarily OB/GYNs and Nurse Practitioners with estrogen replenishment options-ORTHO-EST(r) Tablets (estropipate) and Esclim(tm) (estradiol transdermal system). The Consumer Business is responsible for Daily Difference(tm) dietary supplements, developed in consultation with Tufts University School of Nutrition Science and Policy, and the Company's line of self-care products available through its As We Change(r) national mail order catalog and Internet retailer, www.aswechange.com. Trialogue(tm), the Corporate Marketing Division, is responsible for providing access to Women First's network of opinion leaders and clinicians through strategic marketing programs for sale to major pharmaceutical companies. The Company's business strategy includes the acquisition and licensing of additional prescription products that support its mission. Further information about Women First can be found online at www.womenfirst.com.

The most commonly reported side effects of ORTHO-EST(r) and Esclim(tm) are those typical of estrogen replenishment therapy: breast tenderness, headache, nausea and abdominal pain. Estrogens have been reported to increase the risk of endometrial carcinoma in postmenopausal women. Estrogens are contraindicated in patients with known or suspected pregnancy, undiagnosed abnormal genital bleeding, known or suspected breast cancer, known or suspected estrogen-dependent neoplasia, or active thrombophlebitis or thromboembolic disorders. For more information about these products or to see the package insert, please visit www.womenfirst.com, Rx Products area.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release may contain certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to various risks, and Women First HealthCare, Inc. cautions you that any forward-looking information is not a guarantee of future performance. Women First HealthCare, Inc. disclaims any intent or obligation to update these forward-looking statements. Actual results could differ materially due to a number of factors, including (i) we have incurred significant losses since we were founded in November 1996, and if midlife women do not use, and their clinicians do not recommend, the products we offer, we will continue to experience significant losses; (ii) there is a limited market awareness of our Company and the products and services we offer; (iii) we may need additional financing in 2001 to fund our operations, acquire new products, and make planned capital expenditures, which financing may not be available on acceptable terms, if at all; (iv) we may not be able to identify appropriate licensing, co-promotion or acquisition candidates in the future or to take advantage of the opportunities we identify; (v) we are obligated to find replacement sources of supply of ORTHO-EST(r) Tablets before April 2002, and if we fail to do so we will be required to pay significantly higher prices for product acquired from Ortho-McNeil Pharmaceutical; (vi) we and our products face significant competition; (vii) if we do not successfully manage any growth we experience, we may experience increased expenses without corresponding revenue increases; (viii) we are dependent on single sources of supply for all of the products we offer; and (ix) additional factors set forth in the Company's Securities and Exchange Commission filings including its Annual Report on Form 10-K for the period ended December 31, 2000.

TABLES TO FOLLOW

Women First HealthCare, Inc.
                   Consolidated Balance Sheets
 
                                           March 31,    December 31,
                                             2001           2000
                                        ------------    ------------
 
 Assets
 Current assets:
  Cash and cash equivalents             $  9,170,654    $  9,507,865
  Accounts receivable, net                 1,739,330         421,435
  Inventory                                  854,151       1,387,872
  Receivable from related party                            2,682,468
  Prepaid expenses and
    other current assets                     685,608         544,283
                                        ------------    ------------
    Total current assets                  12,449,743      14,543,923
 Property and equipment, net               1,050,230       1,081,214
 Intangible assets, net                    3,150,259       3,266,840
 Other assets                              1,049,614       1,152,398
                                        ------------    ------------
    Total assets                        $ 17,699,846    $ 20,044,375
                                        ============    ============
 
 Liabilities and stockholders' equity
 Current liabilities:
  Accounts payable                      $  1,198,060    $  1,052,322
  Payable to related party                   266,161         992,745
  Accrued salaries
   and employee benefits                     535,352         750,902
  Other accrued liabilities                1,511,809       2,213,245
                                        ------------    ------------
    Total current liabilities              3,511,382       5,009,214
 Commitments
 Stockholders' equity:
  Preferred stock                                --              --
  Common stock                                17,686          17,593
  Treasury stock                             (99,660)        (99,660)
  Additional paid-in capital              80,875,525      80,794,541
  Deferred compensation                     (202,722)       (231,682)
  Accumulated deficit                    (66,402,365)    (65,445,631)
                                        ------------    ------------
    Total stockholders' equity            14,188,464      15,035,161
                                        ------------    ------------
    Total liabilities
      and stockholders' equity          $ 17,699,846    $ 20,044,375
                                        ============    ============
 
 
                     Women First HealthCare, Inc.
                Consolidated Statements of Operations
 
                                             Three months ended
                                                 March 31,
                                        ----------------------------
                                             2001           2000
                                        ------------    ------------
 
 Net product revenue                   $  7,064,423    $  4,359,159
 
 Net service revenue                           --           200,000
 Net service revenue
   from related party                        43,843       2,960,009
                                       ------------    ------------
     Total service revenues                  43,843       3,160,009
                                       ------------    ------------
     Total net revenues                   7,108,266       7,519,168
 
 
 Costs and expenses:
     Cost of sales                        2,457,691       2,325,711
     Marketing and sales                  4,236,069      10,915,823
     General and administrative           1,602,470       2,390,542
     Research and development               124,187         269,282
                                       ------------    ------------
          Total costs and expenses        8,420,417      15,901,358
                                       ------------    ------------
 Loss from operations                    (1,312,151)     (8,382,190)
 Interest and other income, net             355,417         383,776
                                       ------------    ------------
 Net loss                              $   (956,734)   $ (7,998,414)
                                       ============    ============
 Net loss per share
  (basic and diluted)                  $      (0.05)   $      (0.46)
                                       ============    ============
 Weighted average shares
     used in computing
     net loss per share 
     (basic and diluted)                 17,610,439      17,371,465
                                       ============    ============
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CONTACT: Women First HealthCare, Inc.
         Charles M. Caporale, Vice President/CFO
         (858) 509-3806 
         ccaporale@womenfirst.com
 
         Diane Donohue, Manager, Public Relations
         (858) 509-3860
         ddonohue@womenfirst.com*T