STOCKHOLM, Sweden, May 7, 2001 (PRIMEZONE) -- Intentia International AB (publ) (XSSE:INT B) the leading e-collaboration and supply chain management vendor, is pleased to announce that it has signed a strategic partnership agreement with Mercia Software, a leading global demand planning solutions vendor. Intentia and Mercia already have a number of mutual customers. The partnership creates a powerful demand and supply chain planning offering, consisting of Intentia's Movex Supply Chain Planning and Execution application fully integrated with Mercia Software's MerciaLincs demand planning application.
The solution is primarily targeted at enterprises within the fashion, food and beverage, and distribution industries which face demand planning issues such as short product life cycles, attribute management, promotions planning, and the forecasting of slow moving items. The combined domain expertise of Intentia and Mercia Software in these industries will ensure that the specific business challenges of these customers are fully met and that there is a visionary footprint for customers to leverage from in the future.
Thomas G. Holm, Vice President of Intentia R&D, comments, "Intentia customers now have a range of collaborative demand planning and forecasting products to choose from depending on their specific requirements. The Mercia Software solution is intended for Movex customers with advanced demand planning requirements such as the forecasting of slow moving products, while Intentia's own Movex Demand Planner solution is ideal for customers with more basic forecasting requirements."
"The strategic partnership agreement ensures that both Intentia and Mercia Software will continue to jointly invest in integration, sales and marketing and product development activities between Intentia's Movex Supply Chain Planning and Execution application and our MerciaLincs demand planning application," adds Barrie Webster, Managing Director of Mercia Software.
About Mercia Software
Mercia Software Ltd. (headquartered in Birmingham, UK and with regional offices in Atlanta, GA, USA. and Sydney, Australia) has been at the forefront of demand and supply chain planning technology for over 15 years. The MerciaLincs suite of solutions is used by hundreds of clients worldwide, including divisions of H.J. Heinz, Mars, General Motors, Canon, Unilever, and Johnson & Johnson.
About Intentia International AB (publ)
Over the past few years, Intentia International AB has concentrated on positioning itself to meet the demands it anticipated would arise from the new e-economy era. Intentia has developed its Movex product from a traditional ERP system to a complete e-collaboration solution that can manage all the demands of the new economy. Movex offers Intentia's customers the key to success, with its applications for customer relationship management (CRM), enterprise resource planning (ERP), supply chain planning & execution (SCPE), partner relationship management (PRM), business performance management (BPM) and e-business.
Intentia is well-positioned to respond to market needs when the "e" (electronic) evolves into "c" (collaboration), working hard to satisfy customers through its organization of more than 3,800 professionals serving in excess of 3,500 customers in over 40 countries around the world. Intentia is a public company traded on the Stockholm Stock Exchange (XSSE) under the symbol INT B.
Visit Intentia's Web site at www.intentia.com