Kenneth Olofsson Appointed CEO of Roxen Internet Software


STOCKHOLM, Sweden, Sept. 19, 2001 (PRIMEZONE) -- Roxen Internet Software AB (SSE:ROX) has appointed Kenneth Olofsson to the position of CEO. His first priority will be to build market share and profitability as a full service Web Content Management vendor with high end product Roxen Platform and newly acquired entry-level product Roxen IntraWise.

Roxen Internet Software AB (Roxen IS), the Sweden based full service Web Content Management (WCM) vendor, today announced that it has appointed Kenneth Olofsson to the position of CEO. He joins Roxen IS from Viewlocity, where he served as Country General Manager Nordic.

"Kenneth Olofsson is the right CEO to lead Roxen Internet Software through the difficult times our industry is facing now. While I regret that Lars Hoegberg has resigned from the position of CEO Roxen IS to pursue other interests in the IT industry, I have total confidence in Kenneth's drive, abilities and his combined understanding of markets and technology. I am very pleased that he has accepted to lead Roxen IS as we consolidate the Nordic WCM market," said Claes Rickeby, Chairman Roxen Internet Software.

"My first priority will be to use Roxen IS' leading position in the Nordic WCM market to build positive cash flow and grow the company. Our competitors contract while Roxen is in a position to expand with the critical mass of the two product lines, Roxen Platform and Roxen IntraWise. The synergies are obvious and we plan to complete the integration without the need for further infusion of Venture Capital," said Kenneth Olofsson, CEO Roxen Internet Software.

Roxen Internet Software has recently received a total of Euro 3 million in Venture Capital from a major Swedish financial institution, confirming that the acquisition of Spectral IntraWise, now renamed Roxen IntraWise, was a sound step in consolidating the Nordic Web Content Management industry. Mr. Olofsson will drive the post acquisition integration and is charged with remodeling Roxen IS to a full service Web Content Management Company with a complete product portfolio and professional services. This offering is the foundation for significantly increasing market share and profitability in the Nordic home market and elsewhere.

Kenneth Olofsson comes from a position as Country General Manager, Nordic at Viewlocity. He has previously served as Managing Director Hitachi Data Systems Sweden, Managing Director BEA Systems Sweden, and Business Unit Manager at Nocom. Kenneth Olofsson is the proud father of five and resides on the island Blidoe in the Stockholm archipelago.

Kenneth Olofsson is assuming his new duties as CEO of Roxen IS, effective immediately.

Roxen Internet Software develops and markets next-generation software platforms for building and maintaining dynamic Web sites. Roxen IS enjoys a leading position in its Nordic home market and serves several global clients running high traffic Web sites in various locations. Strategic customers include WorldCom/UUNET, RealNetworks, ABB Finance, Freeler (ING Group), Holland Media Group (RTL), Cambridge Technology Partners, Ericsson Software, Postgirot Bank, Scania Sweden and Telia Telecom. Roxen IS has sales headquarters in Stockholm, Sweden, R&D in Linkoeping, Sweden, and sales offices in San Jose, USA, London, UK and Rotterdam, The Netherlands. The company has received numerous awards, among them "Best of Comdex". The product offering includes the highly customizable Web Content Management package Roxen Platform, and Roxen IntraWise with out-of-the-box WCM functionality. Both run on the

Open Source Roxen WebServer. For more information please visit www.roxen.com.



            

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