Mr Max Alfthan, M.Sc. (Econ.) (40) has been appointed Vice President, Communications, of Amer Sports (Amer Group Plc) as of 15 October 2001. Mrs. Marja-Leena Simola, currently Vice President, Communications, will retire next summer.
Max Alfthan has a wide experience in brands and marketing. He joins Amer Sports from the Advertising Agency Lowe Lintas & Partners where he has worked as Managing Director and partner since 1998. Prior to that, Max Alfthan worked as Marketing Manager and as Marketing Director at the Finnish brewery Oy Sinebrychoff Ab during 1989-94 and 1994-98 respectively. During 1987-89 he worked as Marketing Manager at Philip Morris in Finland. Max Alfthan will report to Mr Roger Talermo, President and CEO of Amer Group Plc.
Marja-Leena Simola will continue in her duties during the transition period and will retire at the end of July 2002. She has been with the company since 1965.