PALO ALTO, Calif., Oct. 25, 2001 (PRIMEZONE) -- Many direct marketers are seeking alternatives to direct mail for their 2001 Holiday marketing programs. ClickAction(tm) Inc. (Nasdaq:CLAC), a leading provider of email-marketing automation products and services, announced today a series of Direct Mail to Email Educational Programs to assist direct marketers in using email successfully this holiday season. These programs help direct marketers leverage email as a viable way to communicate with their customers and promote their business.
ClickAction will be offering several educational programs for any direct marketer interested in using email for the upcoming holiday season. These programs include:
-- Best Practice Advice for Holiday 2001 Success using email. For
details visit www.clickaction.com/bestpractices.
-- Holiday Campaign Ideas Webinar on Thursday, October 25 from 10:00
- 11:00 am PT. Sign up at www.clickaction.com/holiday.
-- Why Email is so Important this Holiday Season Webinar on Tuesday
November 6 from 10:00 - 11:00 am PT. Sign up at
www.clickaction.com/email_importance.
-- Rapidly migrate from postal mail to email using ClickAction Email
Matching Service Webinar on Thursday, November 8 from 10:00 -
11:00 am PT. Sign up at www.clickaction.com/ems.
-- ClickAction Catalog Replacement Program. This program offers
custom solutions to deliver traditional postal mail via email
(such as printed direct mail pieces sent as HTML or catalogs sent
via email and delivered as a PDF).
"ClickAction's Direct Mail to Email Educational Programs help direct marketers deliver offline content online, convert offline customers to online and develop online customer-acquisition strategies," said George Grant, president and CEO for ClickAction.
About ClickAction
ClickAction, Inc. is a leading provider of email marketing automation products and services. ClickAction Email Marketing Automation (EMA) helps marketers design, deploy and manage personalized email campaigns that maximize the lifetime value of each customer. ClickAction EMA saves time, generates revenues and reduces costs by providing a highly scalable outbound and inbound messaging, one-to-one publication, powerful rule-based segmentation, real-time tracking and detailed reporting, all integrated in a Web-based solution. 100% Java-based, ClickAction EMA is built for easy deployment and integration with industry-leading third-party applications. ClickAction EMA products and services range from fully hosted ASP applications to licensable, enterprise-class software. ClickAction products have a proven track record of success in a variety of industries including retail, catalog, brand and publishing. In addition to ClickAction EMA, the company offers interactive, campaign, acquisition and rich media services. ClickAction is a member of TRUSTe, an independent, non-profit organization whose mission is to build users' trust and confidence in the Internet. For more information on ClickAction products and services, visit www.clickaction.com or call (800) 473-3141.