HELSINKI, Finland, Feb. 19, 2002 (PRIMEZONE) -- Add2Phone, a member of Hewlett-Packard Company's Mobile E-services Bazaar and a forerunner in software technology for the mobile marketing applications market, announced multimedia messaging (MMS) support for their entire messaging product family: Mobile Content Server, Mobile Competition Server and Mobile Advertising Server.
"We are pleased to note that the HP Bazaar members are among the first companies to launch exciting solutions for the MMS-enhanced mobile applications market. Multimedia messaging adds new functionality and interactivity to mobile e-services," said Andrew Bolwell, World-Wide Director, HP Mobile Bazaar.
With Add2Phone's products operators and application service providers can rapidly develop exciting MMS services using powerful application tools based on Open Mobile Architecture running on Hewlett-Packard's always-on infrastructure powered by HP-UX servers and HP J2EE Application Servers. Customer benefits include reliability, faster time- to-market and revenues from both premium services and built-in mobile marketing support.
"MMS will play a key part in the development of a truly mobile media and it will pave way towards third generation (3G) services. Support for MMS across our entire product range is great news for our customers and we achieved this partly thanks to the collaboration between HP and Add2Phone", comments Mr. Eero Mertano, Executive Vice President of Add2Phone. "Our products provide a proven and reliable growth path into advanced mobile services and m-Commerce as more and more MMS-enabled handsets become available."
Add2Phone's Mobile Competition Server is also powering the HP Bazaar Mobile Quiz at the HP Mobile e-Services Bazaar booth (Hall 1) during the 3GSM World Congress. Answer six simple questions with your mobile phone and take part in an interactive mobile quiz and win exciting prizes each day of the 3GSM World Congress.
About Add2Phone
Add2Phone is a global forerunner in software technology for the mobile marketing applications market. Our products include Mobile Advertising Server, Mobile Content Server and Mobile Competition Server. Add2Phone technology provides a proven and reliable growth path into advanced mobile services and m-Commerce. Add2Phone headquarters and research and development center is located in Helsinki, Finland. Add2Phone's European Sales office is located in Frankfurt, Germany. For more information on Add2Phone, visit our website at http://www.add2phone.com.
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