STOCKHOLM, Sweden, Feb. 20, 2002 (PRIMEZONE) -- Framfab:
"A change of name provides a unique opportunity to establish a high- quality digital platform with sufficient growth potential for the future. Together with Framfab Netherlands we developed a completely new website and online campaign which enables our target groups to become familiar with the new brand and at the same time get clear and straightforward answers to all their questions," says Leo Hensen, Manager of Online Branding at Vodafone.
Framfab created the www.vodafone.nl website in close co-operation with Vodafone and Triple IT. The site has a clear focus on diverse target group needs, providing fast and efficient access to information concerning the use of mobile communications for Vodafone's 3.2 million Dutch customers.
In anticipation of the 28 January launch, Framfab Netherlands developed dual branded online communication for the "Welcome in Our New World" campaign, as well as a new digital style guide for the business market, recruitment and intranet.
Jeroen Matser, account manager at Framfab Netherlands, says: "Naturally, we wanted the online campaign to reflect Vodafone's offline campaigns and communication strategy as much as possible. Both we and Vodafone are very pleased with the result."
Framfab is a leading supplier of consultancy services and business solutions based on Internet technology. Framfab's customer base primarily consists of major international companies such as 3M, AXA, Coca-Cola, Danske Bank, Electrolux, Ericsson, Hydro Texaco, IKEA, Kellogg's, Maersk Sealand, McDonalds, NEC Packard-Bell, Nike Europe/US/Asia Pacific, Observer, Postbank, Quelle Versicherungen, SAAB, Volvo Car Corporation, Volvo Group and UBS. Framfab operates in Denmark, France, Germany, the Netherlands and Sweden. Framfab is listed on the O- list of the OM Stockholm Stock Exchange (ticker FTID). For additional information, call in at www.framfab.com.
About Vodafone:
Vodafone is the second largest mobile telecommunications company in the Netherlands and is part of the worldwide Vodafone Group plc, the largest telecommunications company for mobile telephony in the world. Worldwide, Vodafone has 100 million customers in 28 countries. Vodafone Libertel N.V. has been listed on the Euronext Amsterdam stock exchange since 15 June 1999.
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