VAN NUYS, Calif., Feb. 24, 2002 (PRIMEZONE) -- Alera Technologies, developer and manufacturer of Advanced Optical Recording Solutions, announced today that it has joined Hewlett-Packard Company; LightSurf Technologies, Inc.; LSI Logic Corporations; NETIMAGE; Planetweb, Inc.; Oak Technology, Inc.; Roxio, Inc. and Software Architects Inc., in supporting the new MPV open specification for handling and interchange of digital photo, video and audio being developed by OSTA and I3A.
The Optical Storage Technology Association (OSTA) and the International Imaging Industry Association (I3A) are collaborating to develop and promote an open specification called MultiPhoto/Video (MPV). The new MPV specification will enable computer software and consumer electronics devices such as DVD players to more easily process and playback collections of digital photos and videos captured with digital cameras.
Perry Solomon, President and CEO of Alera Technologies, stated, "MPV is a valuable and exciting new initiative that will further the success of DVD and CD recording technologies. MPV will allow personal users to organize their recorded memories in an impressive and entertaining production that can be played back on common set top players or PC media players. With the growing popularity of digital video, cameras, and audio with many different formats, easy playback anywhere will establish new horizons. MPV is a welcomed innovation."
Today, consumers generally transfer digital images to hard disk, burn them onto recordable CDs or DVDs, store them on some other media or transfer them via memory card. While there are many software applications that can be used to organize and display digital photos in album form, there is currently no fast or easy way to organize, store and playback the content exactly as captured without additional steps. In addition, there is no standard representation of photo or video collections when stored as data files on recordable CD or DVD, which today are among the best media for long-term storage of consumer digital content.
Alera Technologies has a full line of DVD and CD recording and duplication solutions. Alera Technologies' powerful DVD plus RW Cruiser (Part # 270103) DVD Recorder is on retail shelves now and is featured at CompUSA, eCost, J & R, PC Mall, MacMall and in addition to other leading retailers.
More on Alera Technologies
Alera Technologies is a leading developer and manufacturer of "Prosumer's Choice" solutions for the DVD and CD recording technology markets. Alera Technologies' exciting new DVD recording solutions are creating a new standard in the industry with professional strength solutions at consumer prices that are exceptionally easy to use and understand. Alera Technologies delivers advanced DVD solutions to users of all levels via the largest retailers and distributors in the world. The Alera Technologies offering is augmented with advanced high-performance DVD media, and unique, useful accessories. Alera Technologies is headquartered at 7949 Woodley Ave., Van Nuys, CA 91406. For more information visit www.aleratec.com. E-mail sales@aleratec.com. Toll Free Phone: 1-866-77-ALERA, Phone: 1-818-442-9989, or FAX: 1-818-475-5200.
About I3A
The International Imaging Industry Association (I3A) is the largest imaging industry group worldwide, representing nearly all leading and emerging imaging companies. A not-for-profit association, I3A is dedicated to developing and promoting the adoption of open industry standards, to addressing environmental issues and to providing a voice for the industry that will ultimately benefit all users. With almost 60 years of combined imaging industry leadership, I3A is the product of the merger of the Digital Imaging Group (DIG) and the Photographic and Imaging Manufacturers Association (PIMA). Information about I3A can be found on the World Wide Web at www.i3a.org.
About OSTA
The Optical Storage Technology Association (OSTA) was incorporated as an international trade association in 1992 to promote the use of recordable optical technologies and products. The organization's membership includes optical product manufacturers and resellers from three continents, representing more than 85 percent of worldwide recordable optical product shipments. They work to shape the future of the industry through regular meetings of MultiRead, CD/DVD, file interchange, market development, high performance and planning committees. Interested companies worldwide are invited to join the organization and participate in its programs by contacting an OSTA representative at (650) 938-6945, by fax at (408) 253-9938 or by addressing its Web site at www.osta.org.