NEWTON, Mass., March 6, 2002 (PRIMEZONE) -- LifeFX, Inc. (OTCBB:LEFX), the leading developer of life-like digital people for the Internet, announced today that is has entered into a licensing agreement with The Coaching Staff, an e-learning and training company that creates and delivers innovative, personalized educational programs. The Coaching Staff will use LifeFX Stand-In(tm) Digital People to create a better e-learning experience for corporations, small businesses, individuals and associations that use their Web site to develop and reach their human potential.
The Coaching Staff's educational programs combine behavioral assessments, personalized content and an interactive coaching session into an engaging, effective, cost-effective learning experience that can be customized for any company or organization. The centerpiece of The Coaching Staff program is the delivery of three to five minute audio segments on their Web site. A world-class faculty headed by Dr. Denis Waitley, a best-selling author and mental coach to the U.S. Olympic team as well as top corporate executives, develops content for the site. LifeFX Stand-In Digital Personas of celebrity coaching staff will greatly enhance this service. The software synchronizes content and expressions to generate human-like spoken communication with Web visitors.
John Terhune, President of The Coaching Staff, commented, "Our relationship with LifeFX has enhanced our offering tremendously. Their technology allows us to take a digital picture of each of our faculty members and coaches and synchronize their pre-recorded audio messages with the person delivering the message, transforming already great content into a more engaging experience. We believe that this partnership has taken our product offering to a new level of excellence."
"We are pleased that The Coaching Staff has chosen to license LifeFX software," said Michael Rosenblatt, Founder and President of LifeFX. "This is an excellent example of the value proposition offered by our new FaceXpress software, and we look forward to creating many Stand-Ins for The Coaching Staff."
Prior to developing a relationship with LifeFX, The Coaching Staff had opted to deliver its content audibly because of the degradation issues specific to streaming video.
About LifeFX
LifeFX, Inc., a Safeguard Scientifics partner company, is the leading developer of extraordinary, life-like Stand-In(tm) digital people for the Internet. LifeFX's FaceXpress(tm) software enables Web designers and developers to dramatically enhance new and existing Web sites. FaceXpress(tm) makes sites more engaging and effective by conveniently managing the content, expressions and motions of stand-ins. For more information about LifeFX and to download a free trial of the FaceXpress software, visit http://www.lifefx.com.
Statements made in this news release, other than those concerning historical information, should be considered forward-looking and subject to various risks and uncertainties. Such forward-looking statements are made based on management's belief as well as assumptions made by, and information currently available to, management pursuant to the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995. LifeFX Inc.'s future results may differ materially from the results anticipated in these forward-looking statements because of a variety of factors, including the ability of the company to implement its business strategy; the ability of the company to achieve the intended benefits of this strategy; the ability of the company to complete development of its technology; the ability of the company to achieve success in forging strategic relationships; adoption of the technology by major consumer and commercial Web sites; the ability of the company to commercialize the technology before competitors; the ability of the company to retain key employees; and those factors identified in LifeFX, Inc.'s annual report on Form 10-K for the fiscal year ended December 31, 2000, and its quarterly reports on Form 10-Q and subsequent reports filed with the Securities and Exchange Commission.