BERWYN, Pa., March 8, 2002 (PRIMEZONE) -- @RISK, Inc., a leader in the development of artificial intelligence systems and data mining applications that can predict and shape customer behavior, introduces "not @RISK", a prediction tool that will identify those customers that are ripe for cross-sell and up-sell. Manned with this intelligence, clients will unearth boundless sales opportunities among their current customer base. This technology is a direct by-product of the @RISK customer behavior prediction systems that have been deployed by clients of @RISK, Inc. to identify those customers that are most likely to defect.
According to Patrick Baldasare, President & CEO of @RISK, Inc.: "Given the nature of today's cost-cutting environment, marketers must find ways to cut costs and, at the same time, increase revenues. The predictive analytics made available through `not @RISK' will deliver more for less."
For more information regarding this and other products please call 610-296-0800 or visit @RISK, Inc.'s Website at http://www.atRiskInc.com/contact.
About @RISK, Inc.
@RISK, Inc. has been a pioneer in the development of systems that predict and manage customer behavior, driving significant dollars to its clients' top and bottom lines. Whether it's building customer loyalty, establishing cross-sales programs or acquiring new customers, @RISK, Inc. provides significant and measurable value to its clients. Its Web-enabled platform (the @RISK Relationship Manager(tm)) can operate as a stand-alone CRM component or become part of existing CRM or campaign management systems.
@RISK, Inc. is located in Berwyn, PA and serves clients in a variety of industries. For more information, please visit @RISK, Inc.'s Website at http://www.atRiskInc.com.