WESTLAKE VILLAGE, Calif., April 2, 2002 (PRIMEZONE) -- Cydcor, the leading global source for face-to-face sales outsourcing, today announced the appointment of Mr. Gary Polson as chief executive officer.
Mr. Polson, 43, has more than 20-years experience in accounting, law and senior management. A former practicing attorney for the Los Angeles law firm of Mitchell, Silberberg and Knupp, he was also a staff accountant for Price Waterhouse.
"Cydcor has re-invented the oldest way of selling products and services -- face-to-face sales," said Mr. Polson. "We provide our clients with the flexibility to implement an immediate, widespread, professional sales campaign anywhere in the world without the investment of time required to recruit, train, and manage an in-house sales force. Cydcor provides an efficient and cost-effective alternative to traditional direct marketing for both business-to-business and residential customers."
With 2,500 offices and more than 50,000 sales people around the globe, Cydcor is the largest provider of outsourced sales forces in the world. Cydcor serves clients in more than 23 countries representing industries ranging from telecommunications and energy to merchant services.
"I bring a new vision to Cydcor," said Mr. Polson. "Since the company was founded in 1994, Cydcor has focused on providing sales outsourcing to Fortune 500 companies in the telecommunications, energy and merchant processing industries. We are now expanding to the office supply business and other leading industries."
"There is a growing trend among businesses to outsource sales forces," said Mr. Polson. "To that end, we have positioned ourselves to lead the industry by offering a comprehensive service that satisfies the needs of expanding Fortune 500 companies."
Cydcor has created a sales and marketing training system that produces highly trained salespeople to attain the best results. Cydcor has provided AT&T with a results-oriented sales force for more than six years. In fact, in one year alone, Cydcor was directly responsible for generating more than 40 percent of all small business new customer acquisition for AT&T in the U.S.
Cydcor's sales staff has also increased customer acquisition for Qwest Communications, a global leader in broadband Internet-based communications. Cydcor has averaged as many as 13,000 new Qwest customers per month in targeted western and northwestern regions.
The success of Cydcor's business is a direct result of hiring and managing the most talented sales people to represent products and services. The sales force is bright, motivated and dedicated to provide the highest quality sales service to clients. Each salesperson only works with one client at a time, ensuring the product is adequately represented.
"Cydcor is committed to helping clients build a strong and profitable customer relationship while maintaining the highest standard of professionalism to preserve trust, loyalty and integrity of the client's brand," said Mr. Polson. "Cydcor offers a superior alternative to direct mail and telemarketing."
The Cydcor Advantage
Cydcor's unique face-to-face approach to marketing creates the most direct personal link between clients and potential and existing customers. Reaching customers that direct mail and telemarketing are unable to acquire, face-to-face sales gives clients the most direct means to selling their products and services and enhances long-term client retention.
Every new Cydcor client begins with a pilot program to determine the most effective and direct method to sell a product or service. A client company only pays for customers Cydcor acquires.
Cydcor works with companies to broaden customer base and increase sales revenues with the following results:
-- Increased Sales -- Cydcor extends a company's sales reach to any
region of the globe, with effective results.
-- Cost-effectiveness -- An outsourced sales force is more cost-
effective than recruiting, training and managing an in-house sales
division. Cydcor's unique performance-based contracts provide
clients with only successful results through a commission-only
sales program.
-- Speed-to-market -- Clients can launch a sales force in four weeks
or less.
-- Expertise -- Experienced executives manage Cydcor sales forces.
-- Size and Scope -- Cydcor's global presence offers the flexibility
to increase sales revenues without the time and resources needed
to grow an infrastructure.
About Cydcor
Founded in 1994, Cydcor is the largest provider of outsourced sales forces. With offices in 23 countries and a professional sales force of more than 50,000, Cydcor is instrumental in assisting client reach through effective sales and marketing campaigns. Cydcor's unique face-to-face sales force delivers an in-person approach to new customer acquisition, expanded product sales and client-retention campaigns. For more information, please visit www.cydcor.com.