STOCKHOLM, Sweden, May 15, 2002 (PRIMEZONE) -- Aspiro has signed an agreement with Swedish 3G operator, Hi3G, for the sale of mobile services based on the theme "New Age" prior to Hi3G's official launch later this year.
Aspiro has signed a sales agreement with operator Hi3G which has 3G licenses in Sweden and Denmark. Hi3G is a part of the Hutchison Whampoa Group, which also owns 3G licenses in Australia, Austria, Great Britain, Hong Kong, Israel and Italy. Hi3G is planning a commercial launch of its first 3G services in selected areas of Sweden later this year.
The agreement with Swedish Hi3G includes the delivery and operation of four entertainment services based on the theme "New Age," including a horoscope and tarot card reading. The agreement is license-based with a fixed fee in the first year. The 3G-tailored services will be delivered in September prior to Hi3G's official launch later during the year.
"Our strategy is to use partners to develop content that is relevant for our customers," said Tony Mendes, head of content at Hi3G. "By linking up with competent players like Aspiro in many different areas, we expect to be able to offer attractive and exciting content that responds to our customers needs and demands."
Aspiro today mainly develops mobile entertainment services aimed at the 15-25 age group. Services are grouped together under different themes to attract different target groups among young people. "New Age" is the first service package delivered to a 3G operator.
"It's great news that deliveries of 3G services are finally starting to ship," said Hakan Persson, CEO of Aspiro. "The possibilities for creating attractive consumer-friendly services for 3G are endless. The New Age package is a good example of fun, easy-to-use Aspiro Services."
For more information, please contact:
Helena Gynnerstedt, Head of Information, Aspiro AB, tel: +46 (0)40 630 03 18 Niclas Lilja, Head of Information, Hi3G AB, tel: +46 (0)733 55 70 90
About Aspiro
Aspiro offers mobile teleoperators, portals, companies and organizations a wide range of attractive services designed to meet the individual's needs for information, entertainment and communication via mobile media. The company's vision is to become an external mobile services division for mobile operators and companies with strong brands where we can provide applications as well as consultation.
Founded in 1998, Aspiro is today an important international player in the global mobile Internet market. Aspiro's business concept, organization and operations are based on many years of experience gained in the mobile telecommunications and IT sectors. For more information, please visit www.aspiro.com
About Hi3G
Hi3G's goal is to become a leading company in the Scandinavian 3G market. The company owns 3G licenses in Sweden and Denmark where it plans to offer attractive and innovative mobile multimedia services. Hi3G is a dedicated 3G company with a global presence to give it focus and strength. The company is owned by Hutchison Whampoa (60%) and Investor AB (40%), companies that both possess world-leading industrial and technological experience. Hi3G create their offerings together with other Hutchison Whampoa companies that own 3G licenses in Australia, Austria, Great Britain, Hong Kong, Israel and Italy. For more information, please visit www.hi3gaccess.se.
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