AUSTIN, Texas, July 17, 2002 (PRIMEZONE) - Convio -- the leading online Constituent Relationship Management (CRM) solutions company serving the nonprofit sector -- today announced online availability of its latest published work, "eMarketing for Nonprofits - A Practical Guide for Using Email." The free, 18-page manual -- available for downloading at available for downloading on Convio's Website (www.convio.com/eMarketingGuide) -- provides a roadmap for nonprofit organizations interested in using targeted email campaigns for marketing, fundraising, advocacy, one-to-one personalized communications and developing lifetime constituent loyalty.
"Email is a powerful, very cost effective and easy-to-use mechanism for reaching out to constituents, but it does require a strategy, some know-how and, of course, a good tool," said Vinay Bhagat, founder and CEO, Convio. "We wrote this guide as a quick read for groups that want to get started with eMarketing as well as those that want to take their existing initiatives to the next level. It is a compendium of strategies and tactics that today's most progressive nonprofit organizations are using to achieve great results, quickly and often with few resources."
eMarketing for Nonprofits advises readers on:
-- Capturing email addresses (growing an email house file) via
online and offline tactics, including viral marketing
-- Building constituent profiles through survey responses and
monitoring online behavior
-- Utilizing best practices for permission-based marketing
-- Establishing a good privacy policy
-- Developing an email communications schedule to ensure
coordination of online and offline activities across an
organization
-- Setting campaign objectives
-- Segmenting an email house file by constituent interests and
groups
-- Creating effective, attention-getting email communications
-- Personalizing emails to ensure relevance
-- Testing email communications to determine what works best
-- Measuring results to assess return-on-investment (ROI)
eMarketing for Nonprofits is one among numerous published works authored by Convio. Mr. Bhagat is a featured author in The Nonprofit Handbook: Fund Raising Third Edition 2002 Supplement (John Wiley & Sons, Inc., New York). His chapter, "The Internet -- A Powerful Relationship Management Tool for Fundraisers," also is available for free downloading (www.convio.com/chapter). Additionally, Mr. Bhagat has written for Advancing Philanthropy, Fund Raising Management, DM News, Internet-Fundraiser.com and Association Trends.
About Convio
Austin-based Convio is the leading Constituent Relationship Management, or CRM, solutions company serving the nonprofit sector. Convio's mission is to increase the effectiveness of how nonprofit organizations attract, engage and retain constituents to provide funding and other forms of support. The Convio(tm) software solution consists of five product suites: eFundraising, eMarketing, Advocacy, Content Management and a Constituent Center database. Using Convio, nonprofits can send targeted, personalized email communications; conduct fundraising, membership and advocacy campaigns; publish personalized and fresh Web content; manage registrations, RSVPs, ticket sales and other event logistics; tap volunteers and their personal networks for campaigns; track constituent interactions; connect online systems to off-line donor databases; and more. The Convio platform automatically shares data among all five product suites, giving nonprofits a unified view of each constituent so staff can conduct more personalized and targeted marketing. Convio also provides Internet marketing consulting services to help nonprofits adopt online marketing best practices.
Convio serves organizations in all segments of the nonprofit sector including disease and disorder, education, healthcare, human services, advocacy, associations, public broadcasting, museums and other visitation facilities, and political campaigns. Convio's clients include Easter Seals, The American Society for the Prevention of Cruelty to Animals, The Susan G. Komen Breast Cancer Foundation, Planned Parenthood Federation of America, American Counseling Association, Devereux Foundation, Carnegie Museums of Pittsburgh, National Foundation for Cancer Research and KCET (PBS, Los Angeles). For more information, please visit www.convio.com.