ATLANTA, July 30, 2002 (PRIMEZONE) -- Popeyes(r) Chicken & Biscuits, a division of AFC Enterprises, Inc. (Nasdaq:AFCE), has named Atlanta-based Melissa Libby & Associates as its public relations firm. The agency began work July 1, 2002 and is responsible for initiating public relations services for new and existing Popeyes restaurants, as well as launching new products and concepts for the company.
"We are very excited to have Melissa Libby and her team on board with us," said Kelly Frommer Popeyes' Communications Director. "The agency has an outstanding reputation in both the public relations and restaurant industries, making them a great fit for our company."
Melissa Libby & Associates is a 10-year-old Atlanta-based public relations company specializing in restaurant and retail clients including Krispy Kreme Doughnuts, Blue Bell Ice Cream, Blockbuster Video and numerous Atlanta restaurants. Atlanta-based Agency I.D., LLC, an Atlanta-based public relations, marketing and advertising agency search firm, served as the search consultants for Popeyes.
Popeyes is a leader in the Cajun segment of the foodservice industry and is the world's second-largest quick-service chicken concept. Founded in 1972 in New Orleans, Popeyes has more than 1,620 locations in 42 states, the District of Columbia, Puerto Rico and 21 other countries and achieved 2001 worldwide sales of approximately $1.3 billion. Visit Popeyes Chicken & Biscuits' website at www.popeyes.com.
Popeyes is a division of AFC Enterprises, Inc. (Nasdaq:AFCE), the operator and franchisor of more than 3,896 restaurants, bakeries and cafes in the United States, Puerto Rico, and 30 other countries under the brand names of Church's Chicken(tm), Popeyes(r) Chicken & Biscuits, Cinnabon(r), Seattle's Best Coffee(r) and Torrefazione Italia(r) Coffee. AFC's primary objective is to be the Franchisor of Choice(r) by offering investment opportunities in highly recognizable brands and exceptional franchisee support systems and services. AFC had system-wide sales of approximately $2.6 billion in 2001 and can be found on the World Wide Web at www.afce.com.