HORSHAM, Pa., Oct. 21, 2002 (PRIMEZONE) -- Music Choice, the largest provider of commercial-free digital music via cable and satellite, and distributor of an exclusive Concert Series through a nationwide network of cable systems, today announced a Music Choice Special Halloween Concert Event featuring live performances from Levi's(r) Dangerously Low Dough Show, a 10 hour concert event that included an unprecedented line-up of new and old school punk rock bands.
Levi's(r) Jeans partnered with Music Choice to promote Levi's(r) Dangerously Low Dough Show and Levi's(r) Low-Rise Jeans. The comprehensive, integrated marketing campaign included tune-in spots on major cable networks, advertisements on the MUSIC CHOICE(r) audio service, and a fly-away promotion that offered viewers the chance to win a VIP trip to attend the Levi's(r) Dangerously Low Dough Show. Levi's(r) Jeans filmed the event and produced the sixty-minute Music Choice Special Halloween Concert that will be available nationally in 30 million cable homes.
"By partnering with Music Choice, Levi's(r) Jeans extended the Levi's(r) Dangerously Low Dough Show from a local event to a national television broadcast. Since Levi's(r) Jeans recognizes music as one of the effective ways to reach its target consumer, Music Choice was a perfect fit to connect with their demographic and deliver their advertising message," said Christina Tancredi, Senior Vice President of Marketing, Advertising and Sponsorship Sales for Music Choice.
The Music Choice Special Halloween Concert will highlight live performances by many of the top punk rock bands that entertained the crowd of over 50,000 people at Levi's(r) Dangerously Low Dough Show held on September 14th at the Glen Hellen Amphitheater, outside of Los Angeles. The hour-long Music Choice Concert will include the music of Unwritten Law, TSOL, GBH, Buzzcocks, Circle Jerks, The Adolescents and New Found Glory.
The Music Choice Special Halloween Concert Event will air from October 28th through November 10th, 2002. Check http://www.musicchoice.com or your local cable company for specific concert times.
About Music Choice
Music Choice is the largest digital audio service, providing cable and satellite customers with 54 channels of commercial free CD-quality music in a wide variety of music genres and original programs 24 hours a day. Music Choice produces an exclusive concert series through a nationwide network of cable systems. The MUSIC CHOICE(r) audio service reaches 25 million households and the Music Choice Concert Series airs in 30 million homes nationally. Headquartered in Horsham, PA, Music Choice is a partnership among subsidiaries of Microsoft Corporation, Motorola, Inc., Sony Corporation of America, Warner Music Group, Inc., EMI Music and several leading U.S. cable providers: Adelphia Cable Communications, Comcast Cable Communications, AT&T Broadband, Cox Communications and Time Warner Cable. MUSIC CHOICE(r) is a registered trademark of Music Choice. Visit the Music Choice website at www.musicchoice.com.