ROCHESTER, N.Y., Nov. 12, 2002 (PRIMEZONE) -- "The U.S. Census projects that in little more than 8 years the number of seniors aged 65 and older will exceed 40 million," warns noted author of business books, Michael Walker in his book "Marketing to Seniors" (now available through 1stBooks Library). Walker emphasizes that there is a need to prepare and take advantage of this lucrative market situation and offers effective marketing techniques and business strategies for various industries to thrive and survive.
Using a simple-yet-powerful formula, Walker imparts his expertise on developing a marketing plan, researching the market and on various methods of advertising and selling to the senior market. Specifically, Walker addresses and expounds on the importance of the following:
Research Tools
Senior focused customer service
Granting Credit to Senior Customers
Networking and Partnering
"Marketing to Seniors" also introduces a concept necessary to understanding the needs and wants of the senior market. Walker explains that it is essential for anyone engaged in producing, promoting and distributing goods and services to the senior market to consider the influence and participation of family members, friends, advisors, professionals and caregivers. By providing a comprehensive overview on the senior market industry, Walker's groundbreaking book becomes an important source of reference for marketing gurus, business groups, professionals, teachers and students.
Michael Walker is no stranger to the literary world. His earlier book, "An Introduction to Bank Marketing Research," 2nd Ed., has been translated into Spanish and reprinted in Europe. Walker was also responsible for the design and implementation of an innovative program known as "Club 24 Senior Living at Home." This unique project has been adopted in senior management plans across America.
Recently retired from active management as chief executive of Seniorsfirst, Walker is a leading marketing and management consultant to various organizations and businesses in the senior market. His vast experience in the field of banking, finance and marketing provides valuable sources of information for his books. Walker currently resides in the Rochester, New York area.
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