VERO BEACH, Fla., Nov. 21, 2002 (PRIMEZONE) -- Calton, Inc. (AMEX:CN) announced today that its wholly owned subsidiary, PrivilegeONE(r) Networks, LLC ("the Company"), has made a strategic shift in its core business strategy. Previously, the Company utilized an inside sales force to market its Loyalty Program to automotive dealerships and dealership groups. Now, the Company is utilizing third party distributors to market, sell and install the PrivilegeONE Loyalty Program. The Program, which currently includes co-branded dealer Visa cards and Membership cards, was developed to expand and enhance the individual Dealer's image within its trade area and to increase customer awareness, retention and revenue.
The Company has entered into an agreement with a third party distributor that currently markets, through its internal sales force, various products to over 150 dealerships throughout the Southeastern United States.
"By leveraging those existing relationships, the customizable PrivilegeONE Loyalty Program's market presence should be significantly accelerated," stated John G. Yates, President and CEO of the Company.
About PrivilegeONE Networks, LLC
PrivilegeONE Networks LLC ("PrivilegeONE") was formed to develop and implement the PrivilegeONE Loyalty Program ("Program") for introduction to its initial targeted customer base: automobile dealers throughout the United States. The patent pending Program aggregates otherwise unrelated automotive dealerships under the PrivilegeONE umbrella to create customer loyalty and retention to the individual automobile dealer through the issuance of co-branded credit cards and membership cards.
About Calton, Inc.
Calton, Inc. is headquartered in Vero Beach, Florida. Calton wholly owns and manages PrivilegeONE Networks, LLC and eCalton.com Inc.
Certain information included in this press release and Company filings (collectively, "SEC filings") under the Securities Act of 1933, as amended, and the Securities Exchange Act of 1934, as amended (as well as information communicated orally or in writing between the dates of such SEC filings) contains or may contain forward looking information that is subject to certain risks, trends and uncertainties that could cause actual results to differ materially from expected results. Among these risks, trends and uncertainties are matters related to the indemnification provisions in connection with the Company's sale of Calton Homes, Inc., national and local economic conditions, the lack of an established operating history for the Company's current business activities, conditions and trends in the Internet and technology industries in general, the effect of governmental regulation on the Company and the risks described under the caption "Certain Risks" in the Company's Annual Report on Form 10-K for the fiscal year ended November 30, 2001.