VAN NUYS, Calif., Dec. 2, 2002 (PRIMEZONE) -- Alera Technologies, developer and manufacturer of Advanced Optical Recording Solutions, announced that it has joined Eastman Kodak Company, Hewlett-Packard Company, Imation Corporation, Oak Technology, Inc., Royal Philips Electronics, Samsung Electronics Co., Ltd., Sonic Solutions, Inc., Verbatim Corporation and other industry leaders in supporting the new MPV open specification for handling and interchange of digital photo, video and audio released by the Optical Storage Technology Association (OSTA).
The new MPV specification will enable computer software and consumer electronics devices such as DVD players to more easily process and playback collections of digital photos and videos captured with digital cameras. Organizing, exchanging and playback of collections of digital photos, video and music with consumer electronics products like Digital Cameras, CD and DVD players will be made easier with a more consistent user experience.
Perry Solomon, President and CEO of Alera Technologies stated: "MPV is a valuable and exciting new initiative that will further the success of DVD and CD recording technologies. MPV will allow personal users to organize their recorded memories in an impressive and entertaining production that can be played back on common set top players or PC media players. MPV delivers a standard interface that facilitates access and playback of videos, photos and music providing the consistent user experience demanded by Alera Technologies' Prosumer customers."
MPV solves real problems that consumers face today when creating CDs or DVDs on their personal computer. Today's solutions for playing PC-created discs in a DVD player, car stereo or other consumer electronics device can provide a slow, hard to navigate and unusable consumer experience. MPV solves these problems by creating a table of contents that describes the organization of the content on the disc, including photos, music, video, still photos with audio, panoramas and text. As digital cameras add more features and users create thousands of digital files, MPV provides a fast access method and a consistent, intuitive user playback experience.
Alera Technologies' full line of DVD and CD recording and duplication solutions are featured at 4SURE.com, AAFES, Amazon.com, BestBuy, Buy.com, CDW, Comark, CompUSA, Global Computer, Insight, J & R, Mac Connection, MacMall, Mac Warehouse, Micro Center, Micro Warehouse, Office Depot, PC Connection, PC Mall, PC Nation, Tech Depot, in addition to other leading retailers and are available to resellers through Ingram Micro, the world's largest micro computer distributor. Complete information available at http://www.aleratec.com
About Alera Technologies
Alera Technologies, LLC is a leading developer and manufacturer of "Prosumers' Choice" DVD and CD recording and duplicating solutions. Alera Technologies exciting new DVD and CD Recording and Duplicating solutions are creating a new standard in the industry with professional strength solutions at consumer prices. The Alera Technologies offering is augmented with DVD media and unique, useful accessories. Alera Technologies is headquartered at 7949 Woodley Ave., Van Nuys, CA 91406. For more information visit http://www.aleratec.com, E-mail: sales@aleratec.com, Toll Free Phone: 1-866-77-ALERA or Fax: 1-818-475-5200.
About the Optical Storage Technology Association (OSTA)
The Optical Storage Technology Association (OSTA) was incorporated as an international trade association in 1992 to promote the use of recordable optical technologies and products. The organization's membership includes optical product manufacturers and resellers from three continents, representing more than 85 percent of worldwide writable optical product shipments. They work to shape the future of the industry through regular meetings of CD/DVD, file interchange, market development, high performance optical, including MO, and planning committees. Interested companies worldwide are invited to join the organization and participate in its programs by contacting an OSTA representative at +1 805/963-3853, by fax +1 805/962-1541 or by addressing its Web site at www.osta.org.