Innovative Coatings Corp. Retains MRB Investor Relations as Investor Relations Counsel

Company Intends to Intensify its Communications Efforts Towards All Segments of the Investment Community


ATLANTA, Jan. 7, 2003 (PRIMEZONE) -- Innovative Coatings Corporation (OTCBB:IVGC), a developer, manufacturer, marketer and distributor of unique polymer-based coatings for industry announced today that it has retained MRB Investor Relations, LLC to provide investor relations council and guidance on a focused outreach to all segments of the investment community, as well as maintain communications with the company's current and future shareholders.

Commenting on the newly forged relationship between Innovative Coatings and MRB, Mr. Jerry Phillips, President and CEO of Innovative Coatings stated, "We are at an inflection point in the growth of our business. We believe that a focused outreach and communication program to the investment community is essential to maximize shareholder value. MRB provides the experience we need to effectively manage our communications with the investment community and we are extremely excited with the added value they bring to the Innovative Coatings team."

About MRB Investor Relations

MRB Investor Relations' core expertise lies in the design and execution of programs to maximize the relationships of emerging, growth-oriented public companies with all segments of the investment community. MRB has over 80 years of securities experience, SEC law experts on staff, journalists on staff (published in leading trade media), and an award winning PR staff compiled from leading agencies. MRB staffers have been quoted in Business Week, NY Times, Fortune, Forbes, Wall Street Journal, Success and others.

MRB's scope of activity includes traditional investor relations, financial public relations, product/service oriented marketing communications, capital raising, and merger and acquisition assistance. A fully integrated 10-year-old firm, MRB has in-depth knowledge and direct experience in each of these areas. MRB is experienced across a broad range of traditional and "new economy" industries, representing a varied and broad spectrum of companies with one common element, a strong desire to expand.

The collective experience of MRB's principals and staff includes investment banking, retail and institutional brokerage, legal training, public company senior level management, merger and acquisitions work, as well as traditional investor relations' disciplines, financial public relations and marketing communications.

MRB is therefore better able to provide complete guidance in all areas essential to the growth of an emerging public company and, to do so under one comprehensive affordable retainer agreement.

About Innovative Coatings Corporation

Innovative Coatings Corporation of Kennesaw, Georgia is a leading manufacturer of polymer-based coatings. It's InstaChem(tm) products are based on highly technical modifications of polyurea chemistry and are revolutionizing the high performance segments of the coatings industry. This is the same basic chemistry that allowed the development of today's extremely tough plastic car bumpers used in virtually all-modern automobiles. Now this same performance can be spray applied to virtually all surfaces and can be produced in a variety of mixtures, thickness and colors satisfying the specifics of each application. As a result, these products easily replace incumbent coatings in hundreds of large, high performance applications and give the customer significantly better performance at lower costs. In addition, Innovative Coatings has and continues to develop and patent new, higher value coatings applications not available in the coatings industry prior to the development of InstaChem(tm) products. These applications are designed to provide high value for customers using the InstaChem(tm) products and applications. In addition to superior performance, InstaChem(tm) like no other product of its kind has other compelling attributes. InstaChem(tm) products are 100% solids and thus are free of volatile organic chemicals (VOC's). The products are extremely strong, can be applied on a multitude of surfaces even during inclement weather, and have quick cure times. InstaChem(tm)'s ability to withstand severe weather conditions, including high ambient humidity and temperature, and its fire-resistance properties makes it far superior to traditional lower performance coatings such as those based on polyurethane chemistry.

For further information on Innovative Coatings Corporation, please contact Mr. Wesley L. Stanton, Vice President of MRB Investor Relations at (212) 495-0200 x 11 or wstanton@mrb-ir.com. For information about Innovative Coatings Corporation on the Internet please visit the corporate website at www.instachem.com.

The information contained in this news release, other than historical information, consists of forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors, including general economic conditions, consumer spending levels, competitive activity, government regulations, adverse weather conditions and other factors could cause actual results to differ materially from the Company's expectations. These risk factors and additional information are included in the company's reports on Form 10K and 10Q on file with the Securities and Exchange Commission.



            

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