Swedish Match Announces New Prices on Moist Snuff for Sale in the U.S.


STOCKHOLM, Sweden, Jan. 14, 2003 (PRIMEZONE) -- Swedish Match AB (Nasdaq:SWMAY) (Stockholm:SWMA) today announced that Swedish Match North America has increased wholesale prices on its Timber Wolf moist snuff by 15 cents per can, effective January 20, 2003. The new wholesale list price for Timber Wolf product will be $1.61 per can. The wholesale price for Renegades snuff will increase by 11 cents per can, to $2.69.

Swedish Match is an international group with headquarters in Stockholm, Sweden. The company manufactures a broad range of tobacco products, matches and disposable lighters which are sold in approximately 140 countries. Sales for the twelve month period ending September 30, 2002 amounted to 13,847 MSEK. Swedish Match is listed on Stockholmsborsen (SWMA) and on NASDAQ (SWMAY).

For further information, please contact:


 Sven Hindrikes, Executive Vice President and     office +46 8 658 02 82
  Chief Financial Officer                         mobile +46 70 567 41 76

 Bo Aulin, Senior Vice President, Secretary       office +46 8 658 03 64
  and General Counsel                             mobile +46 70 558 03 64

 Emmett Harrison, Vice President,
  Investor Relations                              office +46 8 658 01 73
                                                  Mobile +46 70 938 01 73

 Lin McKinnie, Vice President,
  Investor Relations (U.S.)                       office +1 804 302 1912
                                                  Mobile +1 804 502 1912

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