INDIANAPOLIS, Jan. 14, 2003 (PRIMEZONE) -- The world-famous Indianapolis Motor Speedway oval will soon become a part of the NASCAR Silicon Motor Speedway experience when the track is added to the unique racing center simulators on February 2.
William R. Donaldson, Chairman and CEO of Interactive Motorsports and Entertainment Corp. (OTCBB:IMTS), announced the second new addition to the mall-based NASCAR Silicon Motor Speedway racing centers in the past three and a half months. Perfect Line, Inc., a wholly owned subsidiary of IMTS, owns and operates NASCAR Silicon Motor Speedway.
"We are very pleased to offer our customers the opportunity to experience racing at Indianapolis Motor Speedway at each of our 12 racing centers," said Donaldson. "We have had many, many requests to add Indianapolis, and we are happy to now offer the Brickyard to our customers."
Home of the Indianapolis 500-Mile Race for more than 70 years, the Indianapolis Motor Speedway made history in 1994 when it hosted the NASCAR Winston Cup Series for the inaugural Brickyard 400. The Brickyard 400 is now one of the most coveted motorsports events for a race car driver to win.
In conjunction with the launch of simulated racing at Indianapolis on February 2, NASCAR Silicon Motor Speedway locations throughout the United States will participate in the "Brickyard Challenge" promotion. For the special price of $19.95, customers will be able to compete in two races on the Brickyard and will also receive a Brickyard Challenge t-shirt.
The racing centers also currently feature Atlanta Motor Speedway, Daytona International Speedway, Lowe's Motor Speedway and Richmond International Raceway on the simulators. Bristol Motor Speedway was added in October.
Perfect Line's NASCAR Silicon Motor Speedway racing centers are the largest chain of officially licensed, NASCAR-branded interactive entertainment stores in the world, and offer its customers the most popular NASCAR merchandise available. Perfect Line has integrated sophisticated proprietary racing simulator technology with an exclusive NASCAR license for location-based entertainment and licenses for popular NASCAR tracks and teams. NASCAR racing is considered the number one spectator sport in America, with an estimated 75 million fans and over $1 billion in NASCAR branded retail merchandise sales.
For more information on IMTS, please visit our website at www.SMSonline.com
Forward-looking statements
Except for historical information contained herein, the statements in this Press Release are forward-looking statements that are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements, and the business prospects of Interactive Motorsports and Entertainment Corporation, are subject to a number of risks and uncertainties that may cause the Company's actual results in future periods to differ materially from the forward-looking statements. These risks and uncertainties include, among other things, the outlook of the economy and the effect on future revenues, access to and cost of capital, uncertainty of new product development, competition, and dependence on updated technology and licenses and leases.
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