MMS Dominates the Vodafone Sales List


STOCKHOLM, Sweden, March 21, 2003 (PRIMEZONE) -- Vodafone (NYSE:VOD): five out of Vodafone's ten best-selling handsets in February have the capability to communicate via picture, text and audio messages, otherwise known as MMS.

"Communicating with the help of pictures adds a new dimension to mobile communication, and we have noted a steady increase in the interest shown in sending photos that allow others to share one's experiences, particularly since we launched our Vodafone live! campaign in early December. This interest is reflected throughout our sales, and a growing number of mobile phones are now being equipped with photo communication capabilities," said Tommy Sundstrom Vice President at Vodafone Sweden, who is in charge of Vodafone Sweden's chain of Swedish stores.

"Another thing that is clear is that mobile phones with GPRS functions now top the sales list. Both handsets at the top of the list support this technology, while as many as seven out of the ten phones on the list have GPRS functions. One of the main contributory factors to this trend is the wider range of services and concepts in the market requiring higher transfer speeds for optimal functioning," said Tommy Sundstrom.


  Best-selling handsets in February 2003, Vodafone
 Brand                        Model    Function      Price level*
 1.       Sony Ericsson       T200     GPRS/EMS      Low
 2.       SonyEricsson        T68i     GPRS/MMS/Blue Medium
                                       tooth
 3.       Nokia               3310     Low
 4.       Nokia               3510     GPRS/MMS      Low
 5.       Nokia               5210     WAP           Medium
 6.       Panasonic           GD87     GPRS/MMS      High
 7.       Nokia               6510     GPRS          Medium
 8.       Sony Ericsson       P800     GPRS/MMS/Blue High
                                       tooth
 9.       Nokia               3410     WAP           Low
 10.      Nokia               6610     GPRS/MMS      Medium
 *Based on the cost price of the phones.

For more information, please contact:
Tommy Sundstrom, Vice President, Vodafone Sweden 
Tel.: +46 708 33 15 10, e-mail: tommy.sundstrom@vodafone.se

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