Vodafone: Picture Communication Increasingly Important to Choosing a New Mobile Phone


STOCKHOLM, Sweden, April 8, 2003 (PRIMEZONE) -- Vodafone (NYSE:VOD) (Other OTC:VODPF): mobile users want to be able to communicate in pictures. This is one of the conclusions to be drawn from Vodafone Sweden's mobile telephone sales in March, dominated as they are by sales of phones with MMS capabilities. As many as seven out of March's ten best-selling mobile phones are capable of supporting communication in the form of pictures, text and sound messages, or so-called MMS, while five of the phones enable their users to take photos.

"We have noted a clear increase in the demand for mobile phones equipped for picture communication, and particularly for phones equipped to take photos. Both our current Vodafone live! handsets, the Panasonic GD87 and the Nokia 7650, have built-in cameras and are now on the top-ten list, along with the Sony Ericsson P800. In addition, the list includes the Sony Ericsson T68i and the Nokia 7210, which can both be equipped with a camera," said Tommy Sundstrom, Vice President of Vodafone Sverige and head of Vodafone's store chain in Sweden.

"We are expecting interest in camera telephones to grow even more now that we plan to offer the Nokia 3650 and the Sharp GX10i as part of our Vodafone live! concept this spring. In addition, the agreements concluded between Sweden's operators, making it possible to send MMS between the different networks, will lead to an increase in the number of mobile users who want to communicate with the help of pictures," said Tommy Sundstrom.


 Top-ten sales list for mobile phones, March 2003, Vodafone
 Brand             Model   Function                        Price level*
 1.Sony Ericsson   T200    GPRS/EMS                        Low
 2.Sony Ericsson   T68i    GPRS/MMS/Colour                 Medium
 3.Nokia           3510    GPRS/MMS/Colour                 Low
 4.Nokia           7210    GPRS/MMS/Colour                 High
 5.Nokia           5210    WAP                             Low
 6.Panasonic       GD87    Vodafone live!/GPRS/MMS/Colour  High
 7.Nokia           3310                                    Low
 8.Nokia           3510i   GPRS/MMS/Colour                 Low
 9.Nokia           7650    Vodafone live!/GPRS/MMS/Colour  High
 10.Sony Ericsson  P800    GPRS/MMS/Colour                 High
 *Based on the cost price of the phones.

For more information, please contact:
Tommy Sundstrom, Vice President, Vodafone Sweden 
Tel.: +46 708-33 15 10
e-mail: tommy.sundstrom@vodafone.se

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