ASSA ABLOY Reorganizes for Greater Flexibility and Profit


STOCKHOLM, Sweden, April 29, 2003 (PRIMEZONE) -- ASSA ABLOY (Other OTC:ASAZF) is changing its organization with the aims of increasing flexibility and responding to market opportunities more quickly. The present eleven regions will be reduced to three, plus one business segment for Global Technologies - Door Automatics, Identification and ASSA ABLOY Hospitality. Group Management is reduced from seventeen people to six.

"This is a natural step now that we are moving our primary focus from acquisitions to organic growth and improved profitability," says President and CEO Bo Dankis.

Since the Group was formed in 1994, ASSA ABLOY's development has been based on a three-step strategy:


  1) Build a global base with leading positions in all parts of the
     world
  2) Exploit synergy effects resulting from size and global presence
  3) Focus on customer benefit

The Group has grown from a regional company with sales of 3 billion SEK to a worldwide group, mainly through acquisitions, with 30,000 employees and sales of 25 billion SEK.

"There are still some supplementary acquisitions to be made," Bo Dankis says. "But we have more or less completed the first phase of our strategy. We have a strong global presence and we are the world's leading lock company.

"We are now moving on to focus on synergy effects and increased customer benefit. And our organization will become more flexible and perceptive to market changes and customer needs in the light of a more competitive environment, especially from the low-cost countries."

The new regions are:


   Americas
 Executive Vice President Clas Thelin, currently head of ASSA ABLOY 
 North America.

   EMEA (Europe, Middle East and Africa)
 Executive Vice President Hans Johansson, currently head of
 ASSA ABLOY in Scandinavia.

   Asia Pacific
 Executive Vice President Geoff Norcott, currently head of ASSA ABLOY UK
 and ASSA ABLOY South Pacific.

   Global Business (Door Automatics, Identification and solutions for the      international hospitality industry) 
 Executive Vice President Goran Jansson, currently Chief Financial
 Officer, a position he retains.

The new Management Group consists of President and CEO Bo Dankis, Clas Thelin, Hans Johansson, Geoff Norcott, Goran Jansson and Ake Sund, who is responsible for Market and Business Development.


Further information can be obtained from
Bo Dankis, President and CEO
 tel: +46 8 506 485 42 

Goran Jansson, EVP and CFO
 tel: +46 8 506 485 72 

Martin Hamner, Director of Investor Relations and
                      Group Controller
tel: + 46 8 506 485 79

ASSA ABLOY AB (publ)
Tel: +46 8 506 485 00
Fax: + 46 8 506 485 85 
www.assaabloy.com

The ASSA ABLOY Group is the world's leading manufacturer and supplier of locking solutions dedicated to satisfying end-user needs for security, safety and convenience. The Group has about 30,000 employees and annual sales of approximately EUR 3 billion.

This information was brought to you by Waymaker http://www.waymaker.net

The following files are available for download:

http://www.waymaker.net/bitonline/2003/04/29/20030429BIT00830/wkr0001.doc

http://www.waymaker.net/bitonline/2003/04/29/20030429BIT00830/wkr0002.pdf