The Vodafone Live-Mobile Sony Ericsson T610 Goes Straight to the top of the Sales List

| Source: Vodafone Sverige AB Vodafone Sverige AB

STOCKHOLM, Sweden, June 11, 2003 (PRIMEZONE) -- The Sony Ericsson (Nasdaq:ERICY) T610 is the first Vodafone (NYSE:VOD) live mobile phone to top Vodafone Sweden's sales list for mobile phones. The T610 was launched as part of the Vodafone live offering in May and went straight to the top of the May list.

"There has been a tremendous demand for the T610 since its launch as part of our Vodafone live offering. The Sony Ericsson T610 is a complete and attractively designed cameraphone whose advantageous price seems to appeal to a broad target group of people who are keen to buy a camera- mobile so that they can use photos in their communication," said Tommy Sundstrom, Vice President of Vodafone Sweden and head of Vodafone's chain of stores in Sweden.

"The Live Sony Ericsson T610 phone is the first mobile telephone with a built-in camera to top our sales list. We believe that the interest shown in camera-mobiles and photo communication will continue to grow during the summer, particularly with the holiday season coming up. MMS enables people wherever they may be to share their holiday experiences with friends and family," said Sundstrom.

Mobile telephone sales list for June 2003, Vodafone 


 Brand                     Model  Function                   Price
                                                             category
 1. Sony Ericsson          T610   Vodafone                   Medium
                                  live!/GPRS/MMS/Colour
 2. Nokia                  6610   GPRS/MMS/Colour            Medium
 3. Sony Ericsson          T200   GPRS/EMS                   Low
 4. Nokia                  3510i  GPRS/MMS/Colour            Low
 5. Nokia                  5210   WAP                        Low
 6. Sony Ericsson          T68i   GPRS/MMS/Colour            Medium
 7. Panasonic              Gd87   Vodafone                   High
                                  live!/GPRS/MMS/Colour
 8. Nokia                  2100   Voice                      Low
 9. Sony Ericsson          T310   GPRS/MMS/Colour            Medium
 10. Siemens               A50    WAP/EMS                    Low

*Based on the phones' cost price.

For more information, please contact: Tommy Sundstrom, Vice President, Vodafone Sweden Tel.: +46 708-33 15 10, e-mail: tommy.sundstrom@vodafone.se

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