STOCKHOLM, Sweden, June 24, 2003 (PRIMEZONE) -- Scandinavian Airlines (Other OTC:SASDF), in cooperation with Amadeus, is offering travel agencies tools for Internet sales. The offering is aimed at travel agencies in Scandinavia that currently do not have their own solution for sales on the Internet.
"Our cooperation with Amadeus means that we can now make an active effort to support our travel agencies in the development of online tools. This contract is part of our goal of stimulating Internet sales. We are adapting to our customers' changed habits and the rising demand for efficient electronic sales channels. We want to be present wherever the customers want to purchase," said Christian Hylander, head of distribution strategies at Scandinavian Airlines.
The strategic cooperation with Amadeus E-Travel is a natural step in the development of Scandinavian Airlines' new distribution strategy, which aims to increase ticket sales via electronic channels. As a result of this cooperation, the travel agencies will have access to one of the market's best online booking systems, which ensures all of the functionality required for efficient distribution.
The result is lower total prices for the travel agencies' self-booking sites, greater cost-efficiency and increased availability of the products offered by Scandinavian Airlines. The customers will have access to a modern booking system, with a clearer overview of prices and products. The system can be adapted according to the customers' needs and help both leisure passengers and business customers.
For further information, please contact:
Christian Hylander, Vice President, Distribution Strategy & Channel Development, Scandinavian Airlines, +46 709 971 548 Peter Rathsmann, Director E-Travel, Amadeus Scandinavia, +46 730 422 548
SAS CORPORATE COMMUNICATIONS
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