WHITTIER, Calif., July 22, 2003 (PRIMEZONE) -- Pop N Go, Inc. (OTCBB:POPN) and Microwave Roasters previously announced an Agreement for Pop N Go to purchase 50% of Microwave Roasters, a manufacturer of unique microwave snacks.
Microwave Roasters, Inc. announced today two major developments in its market position. The Company has been approved for both its MicrOrings and Micro Bak'n by a major dollar store chain located in the southeast. Both products will go into all of these stores in September of this year. This is the largest single order that the Company has received since its inception.
This follows a very successful penetration of the independent supermarkets channel throughout Alabama. Supported by in-store demos, company products are selling at an excellent rate. Sales per store have ranged from a low of one case (12 boxes) per week, to a high of seven cases (84 boxes) in a single week. In-store demos have been generating 1-2 cases (12-24 boxes) of products PER HOUR of demo. Further demos are scheduled for the next several days.
"This demonstrates categorically that these products sell through at retail. Once consumers see what they are (and what good value they represent), the products move very well off the shelves," said Don Woodstock, master distributor for Alabama. "My biggest problem is keeping the shelves and shippers full!"
"We continue to be encouraged by the retail sell-through of Microwave Roaster's innovative products. Pop N Go is looking forward to completing its 50% purchase of Microwave Roasters in the near future," said Mel Wyman, Pop N Go's CEO.
For further information about this release and the on-goings at POPN, contact Mel Wyman at (562) 945-9351 and/or Rich Kaiser, Investor Relations, YES INTERNATIONAL, (800) 631-8127.
About Pop N Go, Inc.
Pop N Go produces a unique hot air popcorn machine, capable of delivering single servings of fresh hot popcorn, which meets the demands of today's market. The company's self-contained equipment produces fresh popcorn for each customer while allowing the customer to watch the entire popping process. Pop N Go's machine is sized to fit almost anywhere (2'x2'), and can be used as a stand-alone vending machine or in a manual mode for traditional foodservice applications. Pop N Go's FlixStix Division produces the only single serving popcorn flavoring, which expands Pop N Go's brand into the home consumption market. More information about Pop N Go can be found at www.popngo.com.
Safe Harbor under the Private Securities Litigation Reform Act of 1995: The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission. Nothing in this press release shall be construed as an offer to buy or sell any securities herein.