ALTAMONTE SPRINGS, Fla., July 30, 2003 (PRIMEZONE) -- The World Golf League, Inc. (OTCBB:WGFL) announced today that it has entered into formal negotiations with Global Event Management, Inc. to form a strategic marketing partnership in Las Vegas as well as for the world wide use of GEM's event management software.
GEM has extensive experience marketing and managing charity and corporate golf events into the Las Vegas market. The principals of GEM have over 25 years of executive level casino marketing and information technology experience. GEM will represent the WGL brand in Las Vegas and make the Play for Pay format available to the tens of thousands of golfers flowing through the Las Vegas casinos each year. The WGL along with GEM plan to market directly to the casinos to use the WGL brand to enhance the experience of the casino guest during casino sponsored golf outings.
"Golf & Gambling are a natural combination and Las Vegas is the perfect place for our brand to receive a large volume of recognition," said Mike Pagnano, CEO of the WGL, Inc. "We are very excited to be able to offer GEM's event management software to our licensees worldwide. This will streamline the pre and post event management process and standardize it throughout the WGL network."
The WGL expects the Las Vegas market to produce over $25 million in gross revenues over the next five years. This will include wholesale membership sales to the casino industry, retail membership and travel packages to the Las Vegas market golfers nationwide and direct casino sponsorship of the WGL brand. The WGL expects to finalize a 5-year agreement with GEM no later than August 8, 2003.
The World Golf League markets a professional golf concept, directly and through licensees in the USA and 27 international venues, which allow average golfers to play for substantial prize money in local and regional tournaments culminating with a PGA-style national event and world championship.
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