ALTAMONTE SPRINGS, Fla., July 31, 2003 (PRIMEZONE) -- The World Golf League, Inc. (OTCBB:WGFL) announced today that it will be launching a dedicated print and television campaign in the $450 million Australian and New Zealand golf market which will be managed by its corporate marketing group. The WGL will utilize exclusive agents in these territories and maintain the license in-house.
The new campaign will consist of 30-minute infomercials along with 1-minute and 30-second spots, as well as the new WGL printed marketing material to be distributed by the exclusive agents. The primary media will be local cable networks, which carry the Golf Channel. The WGL plans to air the spots in October through December 2003 for the 2004 season. The Australian market consists of 1.85 million golfers and New Zealand has over 450,000. Gross revenue for the Market is estimated at over $25 million over a five-year period with a 4% market penetration rate. The WGL also expects to attract several regional sponsors for the territory.
"We are very excited to be entering Australia and New Zealand, where the game of golf is immensely popular" said Mike Pagnano, CEO of The WGL. "This market will also serve as a venue for the 2006 WGL World Championships. The WGL now has international presence in Canada, South America, Europe, Asia and Oceania. Including the United States, the WGL brand will be exposed to over 50 million golfers worldwide with projected revenue of over $100 million by 2007. Those projections are based on an average market penetration of 2%, although the WGL feels it can attain 4%."
The World Golf League markets a professional golf concept, directly and through licensees in the USA and 27 international venues, which allow average golfers to play for substantial prize money in local and regional tournaments culminating with a PGA-style national event and world championship.
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