Sales and Marketing Director and Vice President Anders Davidsson to be new President of Bong Ljungdahl AB


KRISTIANSTAD, Sweden, Oct. 16, 2003 (PRIMEZONE) -- Director of Sales and Marketing and Vice President Anders Davidsson is to succeed President and CEO Lennart Pihl, who will be leaving Bong Ljungdahl in the new year after six years' service.

Anders Davidsson moved to Bong almost two years ago from McKinsey, where he had been for four years after having worked with marketing at Volvo and Ford. As director of sales and marketing and vice president, Davidsson has had ultimate responsibility for the Group's major European customers, and this spring also assumed the presidency of the troubled German subsidiary, with a turnover of MSEK 600. In a short space of time, Davidsson has achieved considerable improvement in this company, and recruited his German successor, Elmar Schatzlein, whose experience at Schneidersohne will enhance Bong's marketing competence and strengthen the management in Germany.

Davidsson is a graduate economist, and has a distinct international marketing orientation that is well suited to the further development of Bong's strategy in the ongoing restructuring of the European envelope industry.

Lennart Pihl, who in recent years has completed a number of acquisitions to strengthen Bong's position on the European envelope market, will be assisting Davidsson for a transitional period as an advisor.

Bong is one of Europe's leading envelope companies. The Group has an annual turnover of around SEK 2.1 billion, some 1,500 employees and an annual manufacturing capacity of some 15 billion envelopes at its production units in Sweden, Denmark, Norway, Finland, Poland, Germany, Belgium, Britain and Ireland. Bong has a very strong market position, especially in Northern Europe, and canvasses twelve European countries through its own sales organizations. In recent years, Bong has acquired several companies in the envelope industry and has thus taken an active part in the current process of structural transformation in the industry in Europe. The Group sees attractive opportunities for further expansion and development. Bong is a publicly traded company and its shares are listed on the O- list of the Stockholm Stock Exchange.


Further information may be obtained from:
Mikael Ekdahl, Chairman of the Board of Bong Ljungdahl AB
+46 44 20 70 00 or +46 709 77 72 03 (mobile)

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