LAS VEGAS, Oct. 17, 2003 (PRIMEZONE) -- maxxZone.com, Inc. (OTCBB:MAXZ) today announced the planned launch of a new product segment aimed squarely at 100 million neglected sports fun players.
"Quality, function, affordability, image, fashion and lifestyle compatibility are a given in the design of maxxZone(TM)'s products. But they are unique because they address the real needs of true sports players." according to Mr. Becker, CEO, maxxZone.com, Inc., also the founder and product designer of Aviva Sports Inc. -- as subsequently purchased by Mattel Inc. for $42 million in cash -- for its product concept estimated to have achieved retail sales in excess of $300 million.
"Many sports equipment companies make similar claims," added Mr. Becker, "However traditional sporting goods suppliers continue to take a very narrow view of sports players and their needs. maxxZone(TM) products are designed for players to look good, feel good and play well, at their own pace and place, anytime with anyone. maxxZone products offer the appeal of toys with the weight and skill of real sports equipment, while incorporating audible positive feedback to easily teach all players proper technique.
Much of the MaxxGear(TM) satisfies the most basic need to get better faster. "Our Unique skill mechanics feedback features facilitate a true 'Learn through Play' experience, still the essence of all PLAY and the most fundamental need of all sports players," concluded Mr. Becker. Some of the comprehensive range planned by maxxZone can be viewed by downloading specific sports eBooks using http://www.maxxzone.com/ebooks.html.
About maxxZone
MaxxZone is a sports equipment company with 30 exclusive product ranges, many under patent rights protection. maxxZone(TM) products target 100 million US fun players, and aim to satisfy player needs "From First Try - To Real Play(TM)" with a design focus on in-built learning functionality, safety and 75% reduced space real game play. MaxxZone's goal is to move the American family off their seats and into good health through fun sports play. maxxZone.com is a Las Vegas, Nevada based company and is publicly traded on the OTCBB under the symbol MAXZ. More Details: www.maxxZone.com
NOTE: 'Get it on...maxxZone.com', 'Get into Life', 'Time for a Sports Play Revolution', 'From First Try - To Real Play', maxxZone, Sportoys, FunPlayers, maxxSlam, maxxStix, maxxTrax, maxxSwing, maxxCurve are the trademarks of maxxZone.com, Inc.
Safe Harbor Statement
Certain statements contained herein may be forward-looking in nature and are therefore subject to risks and uncertainties that could cause actual results to differ materially. The company's recent acquisition history, progress toward completing the integration of its acquisitions, history of operating losses, current expense levels compared with its sales, and the state of development of its product portfolio, coupled with the overall economic and competitive operating environments pose a number of risks investors should take into consideration in connection with assessing our financial and operating results. A more detailed discussion of these and other important risk factors can be found in our filings with the Securities and Exchange Commission on forms 10-K and 10-Q