ALTAMONTE SPRINGS, Fla., Oct. 22, 2003 (PRIMEZONE) -- The WGL, Inc. (OTCBB:WGFL) announced today that it will enter into an agreement with Convergence Film and Television of Orlando, Florida to produce their Direct Response TV campaign. In addition to a 30-minute infomercial to be aired starting in early 2004, Convergence will produce both a one-minute and a two-minute direct response ad for the marketing campaign.
Convergence is an industry leader in the production of infomercials, with considerable experience in golf product infomercials including those produced for the Peter Kessler Perfect Club, Butch Harmon's Laser Trainer, Butch Harmon's Ultimate Golf Video Series, Trav-A-Lite travel golf bag, and the Nick Faldo Institute Training Academy. Convergence plans to include many exciting action scenes they hope to shoot at the upcoming WGL National Tournament to capture the excitement of the WGL players in competition. The infomercial will be using a nationally known celebrity to endorse the WGL product, and to encourage the consumer response.
"We are thrilled to have this world class team producing one of our most important marketing pieces. Given the success of their previous productions, we anticipate that our upcoming infomercial campaign could result in an additional 65,000 members for 2004, generating over $6,000,000 in revenue," said Mike Pagnano, CEO of the WGL, Inc. The WGL plans to spend $200,000 on the combined production and test airtime of the infomercial series. Testing is planned to begin in December 2003, with a full rollout to begin in January 2004.
The WGL operates in the $25 billion a year world golf market, and markets a professional golf concept in the USA and 27 international venues, which allow average golfers to play for substantial prize money in local and regional tournaments culminating with a PGA-style national event and world championship.
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