ALISO VIEJO, Calif., Nov. 5, 2003-Buy.com(r), Inc., The Internet Superstore(tm), today announced a brand new Toy store (www.buy.com/toys) on its site in partnership with KBtoys.com(tm). As an introductory offer, customers will receive $10 off instantly for every purchase over $75 in the Toy store, for a limited time, on brand names including Mattel, Hasbro, Fisher-Price, Barbie, LEGO, Hot Wheels and more.
The new store will feature over 3,000 products -- everything children dream of, from action figures, dolls and stuffed animals to block sets, games and musical instruments. Parents will appreciate the wide variety of learning toys, educational software, baby items, and games in science and discovery. Additionally, the Buy.com Toy store will feature easy navigation, a single shopping basket, a powerful search tool -- shoppers can browse by age, price range, gender, category or specific brand -- and thousands of items with low prices stocked for the holiday season.
"Buy.com is pleased to offer our customers a great selection of the year's best toys this Holiday season," said Larisa Hall, vice president, marketing, at Buy.com. "This year, we have been focused on providing our customers the widest selection of name-brand products at the best prices. In April, we launched a new Electronics store, and in May we added a Sporting Goods store. This holiday season, Buy.com customers will have the additional benefit of being able to purchase toys for the kids on their shopping list. We have built a quality, multi-category one-stop shopping destination for all shoppers."
Buy.com customers will enjoy special low prices on some of the season's most popular toys for every age. Plus, shoppers are sure to find the perfect toy for every child on their list when they use the KBtoys.com 2003 Holiday Hot Toys List as their buying guide:
2003 HOLIDAY HOT TOYS LIST (alphabetical)
Barbie and Krissy
Princess Palace Playset Ages 3 & Up Mattel
Beyblade Ages 8 & Up Hasbro
Bratz Dolls
& Accessories Ages 4 & Up MGA Entertainment
Care Bears Ages 3 & Up Play Along
FurReal Friends Ages 3 & Up Hasbro
Game Boy Advance SP Ages 6 & Up Nintendo
George W. Bush Elite
Force Aviator Ages 14 & Up bbi Blue Box Toys
Hokey Pokey Elmo Ages 18 months & Up Fisher-Price
Hulk Hands Ages 6 & Up Toy Biz
LeapPad Plus Writing
Learning System Ages 4 & Up LeapFrog
LEGO Bionicle Ages 7 & Up LEGO
Lord of The Rings
Action Figures Ages 5 & Up Toy Biz
Smithsonian Science
Toys Ages 8 & Up NSI
Transformers Ages 5 & Up Hasbro
VideoNow Ages 6 & Up Hasbro
To shop at the new Toy Store, visit www.buy.com/toys
About Buy.com
Buy.com(r), The Internet Superstore(tm), offers its over 7 million customers more than 1.8 million products in a range of categories including computer hardware and software, electronics, cellular products and services, music, DVDs, books, toys and more. Individuals and businesses can shop quickly and easily at Buy.com 24 hours a day, 7 days a week. Buy.com was the top performing site on Gomez Inc.'s E-Holiday Shopping 2002 Index in the music, electronics and books category (December 2002), "Best Overall Place To Buy Mobile Devices" (January 2002), "Best E-Commerce Site" by PC World magazine (June 2001), "Best Overall Place To Buy" by Computer Shopper Magazine (January 2001), a "Best of the Web" in the computer and electronics category by Forbes Magazine (spring 2000 and fall 2000), and the No. 1 electronics e-tailer in the PowerRankings by Forrester Research, Inc. (November 2000). Buy.com, founded in June 1997, is located in Aliso Viejo, California. For more information, visit www.buy.com. Buy.com(r) and The Internet Superstore(tm) are trademarks of Buy.com, Inc.