ATLANTA, Nov. 6, 2003 (PRIMEZONE) -- Harland Analytical Services and Washington Trust Bank, the largest privately owned commercial bank in Washington state, have partnered to deliver a comprehensive customer contact management program to better serve customers' needs through targeted growth and retention marketing efforts. Harland Analytical Services is part of John H. Harland Company (NYSE:JH).
Washington Trust Bank has been successfully using Harland Analytical Services' Stratics(TM) Purchase Potential, Attrition Predictor and Customer Value Segmentation Model Indicators for more than a year, as well as a number of products and services from Harland Financial Solutions. Using the Stratics predictive model indicators has allowed Washington Trust Bank to achieve direct ROI's over 1000% in some situations. Washington Trust Bank will embark on an integrated customer contact management program with the Stratics Model Indicators serving as the predictive piece to drive marketing strategy.
"We have seen great successes through our use of Stratics to increase penetration of our existing customer base," said Mary Ellen Holland, marketing research manager for Washington Trust. "We have been able to achieve impressive gains in ROI and we are very comfortable with what Stratics can do."
"Washington Trust Bank is expanding our use of Stratics indicators to improve household and deposit retention," said Holland. "Integrating Stratics with our innovative customer contact management program will ensure that we continue to be a progressive bank. This program builds upon the groundwork we have with Stratics and our understanding of our customers."
"We are very excited about the customer contact management program with Washington Trust Bank," said Paul J. Citarella, general manager of Harland Analytical Services. "This second phase is an important next step in the customer lifecycle management process, and we are confident that Washington Trust Bank will continue to see an upward trend not only in ROI, but in customer satisfaction as well."
The Stratics suite of Retail Bank Model Indicators
Stratics is a suite of highly predictive customer behavioral business intelligence tools that enable financial institutions to implement proven attrition and cross sell strategies. Harland Analytical Services' unique approach is based on a combination of proven, proprietary, universal model indicators (using Data Warehouse and MCIF data plus our 131 million record peer database), tailored to our customers' individual needs.
The innovative Stratics indicators offered by Harland Analytical Services include the following:
The Stratics Attrition Predictor Indicators assess the risk of significant balance diminishment or account closure, including Total Household Deposit Attrition; Total Liquid Deposit Attrition; and Revolving Credit Balance Attrition.
The Stratics Purchase Propensity Indicators predict relative propensity to purchase specific banking products over a wide variety of banking products, such as traditional liquid and timed products like checking and CD, as well as non-traditional products such as insurance and bill pay.
The Customer Value Segmentation Indicators provide a multi-dimensional, comprehensive assessment of customer value based on the propensity to purchase additional products, as well as the risk of attrition of deposit or revolving credit balances.
For more information on Stratics products and services, contact Harland - Analytical Services at 1-800-723-2580 ext. 5199 or 770-593-5199 (inside Georgia).
About Washington Trust Bank
Washington Trust Bank is the largest independently owned full-service commercial bank in Washington, serving the region since 1902. A wholly owned subsidiary of W. T. B. Financial Corporation, Washington Trust Bank has assets of over 2 billion. The Bank is based in Spokane and currently has 29 branches in central and eastern Washington, North Idaho, Boise, the Tri-Cities-plus a Commercial and Private Banking office in Seattle.
About Harland
Atlanta-based John H. Harland Company (NYSE: JH) (http://www.harland.net) is a leading provider of software and printed products to the financial and educational markets. Harland Financial Solutions, Inc., a wholly owned subsidiary (http://www.harlandfinancialsolutions.com), supplies software and services, including customer relationship management, deposit and loan origination, core systems and mortgage services to thousands of financial institutions of all sizes. Harland's printed products offerings include checks, direct marketing and financial forms. Scantron Corporation (http://www.scantron.com), a wholly owned subsidiary, is a leading provider of both paper and electronic-based services and systems for the collection, management and interpretation of data to the financial, commercial and educational markets.
Risk Factors
This press release contains statements which may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of John H. Harland Company and members of its management, as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties and that the actual results may differ materially from those contemplated by such forward-looking statements. Reference is made to the Risk Factors and Cautionary Statements section of Harland's Form 10-K and Form 10-Q for additional information. Harland undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.