MEDIA ADVISORY, Dec. 2, 2003 (PRIMEZONE) --
WHEN: Tuesday December 2, 2003
6-9 p.m.
7:00 p.m. Official Tree of Love Ceremonial Tree Lighting
WHERE: Blue Cross RiverRink
Festival Pier at Penn's Landing
Columbus Boulevard and Spring Garden Street
Philadelphia, PA
WHAT: Variety Club's Tree of Love is unveiled at the Blue Cross
RiverRink in a special ceremony with a Variety Child and
Variety Club President John Dougherty throwing the switch on
this heart warming display.
The Tree of Love is a holiday appeal campaign to raise funds and help the needs of the disabled children in the Delaware Valley. The lights will sparkle brightly with colors reflecting the love of thousands of people who wish to help Variety Club kids throughout the holiday season. Each light will be lit on the Tree of Love in the contributor's honor based on various contribution levels -- from gold to green, red, blue and white (see donor levels below).
The Holiday Tree at the Blue Cross RiverRink, a large evergreen donated by the Fairmount Park Commission has been adopted by the Variety Club, and will now be renamed, the Tree of Love. The donor levels are:
-- $500+ (gold light)
-- $499 - $101 (green light)
-- $100 - $75 (red light)
-- $74 - $50 (blue light)
-- $49 - $25 (white light)
A Variety Club heart ornament with the contributor's name will be placed on a miniature Tree of Love next to the original.
BACKGROUND: Independence Blue Cross is the title sponsor of the
Blue Cross RiverRink. Other sponsors include: PNC Bank,
Pepsi, NBC 10 and Philadelphia-the place that LOVES YOU
BACK. For more information abut the Blue Cross
RiverRink, please call 215.925.RINK or visit
www.riverrink.com
The Penn's Landing Corporation logo is available at: http://media.primezone.com/prs/single/?pkgid=349
The Blue Cross RiverRink logo is available at: http://media.primezone.com/prs/single/?pkgid=354