LOS ANGELES, Dec. 17, 2003 (PRIMEZONE) -- Bluetorch Inc. (OTCBB:BTOR), announced today that its subsidiary, Unboxed Distribution Inc., has sold its Bluetorch branded apparel line into San Bernardino, Calif. based Chaparral Motor Sports. Chaparral, through its retail location and its successful internet operation, is the largest motocross retailer on the West Coast.
Andrea Angelini of Chaparral said, "The Bluetorch name has great credibility within the motocross community due to the many motocross segments on Bluetorch TV that is carried on Fox Sports Net."
Bruce MacGregor, President & CEO of Bluetorch Inc. stated, "This is an excellent example of the breadth of the Bluetorch name as compared to most extreme sports labels. As a result of Bluetorch's authenticity in all extreme sports, we are able to sell retailers that specialize in other categories beyond surf and skate. We intend to pursue the motocross channel of distribution aggressively in order to take advantage of the brand's awareness in this category."
For further information about Chaparral Motor Sports, please visit www.chaparral-racing.com.
About Bluetorch Inc.
Bluetorch Inc. is an emerging extreme sports company with a well-defined growth strategy focused on licensing, marketing and sales of various products for the extreme sports enthusiast. The Company's management team is focused on increasing shareholder value while expanding its product line to address the needs of the extreme sports arena- one of the fastest-growing segments in the sporting goods and apparel industries. Additionally, Bluetorch Inc. is aggressively seeking compatible acquisition candidates in order to contribute to expanding marketing channels, which in turn can contribute growth in revenues and earnings. For more information or to stay updated on the Company's progress, visit: www.bluetorchinc.net
Safe Harbor:
This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The risks and uncertainties that may affect the operations, performance development and results of the Company's business include but are not limited to fluctuations in financial results, availability and customer acceptance of our products and services, the impact of competitive products, services and pricing, general market trends and conditions, and other risks detailed in the Company's SEC reports.