LOS ANGELES, Jan. 8, 2004 (PRIMEZONE) -- Bluetorch Inc.(tm) (OTCBB:BTOR), announced today that its subsidiary, Unboxed Distribution Inc., has committed to exhibit space for its Bluetorch branded apparel line at the Action Sports Retailer "ASR" Trade Expo which caters to the action sports retail community. The trade show will be held in San Diego from January 17 to January 19, 2004 at the San Diego Convention Center. ASR Trade Expo is the largest trade show dedicated to the extreme sports industry.
Bruce MacGregor, President & CEO of Bluetorch Inc. stated, "This is a very important trade show for Bluetorch as it affords us the opportunity to get in front of hundreds of independent core retail shops from around the country for the first time. Given the positive reaction from retailers we have seen to date, we are excited to show Bluetorch's dynamic product to a broader audience. We will also be meeting with potential international distributors that are interested in selling and marketing Bluetorch apparel in their respective countries." For further information about both ASR Trade Expo, please visit www.asrbiz.com.
One day after announcing the signing of a letter-of-intent with Collective Licensing International LLC to license the Airwalk name for apparel in the U.S. market, the Company's other wholly owned subsidiary, Total Sports Distribution Inc., announced that it will exhibit its new Airwalk apparel line at the Magic Trade Expo at the end of August, 2004.
Bluetorch Inc.
Bluetorch Inc. is an emerging extreme sports company with a well-defined growth strategy focused on licensing, marketing and sales of various products for the extreme sports enthusiast. The Company's management team is focused on increasing shareholder value while expanding its product line to address the needs of the extreme sports arena- one of the fastest-growing segments in the sporting goods and apparel industries. Additionally, Bluetorch Inc. is aggressively seeking compatible acquisition candidates in order to contribute to expanding marketing channels, which in turn can contribute growth in revenues and earnings. For more information or to stay updated on the Company's progress, visit: www.bluetorchinc.net
Safe Harbor
This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The risks and uncertainties that may affect the operations, performance development and results of the Company's business include but are not limited to fluctuations in financial results, availability and customer acceptance of our products and services, the impact of competitive products, services and pricing, general market trends and conditions, and other risks detailed in the Company's SEC reports.