ALISO VIEJO, Calif., Jan. 13, 2004 (PRIMEZONE) -- Thinkbig, an award-winning Orange County-based advertising agency, announced today that it has been retained by I/OMagic Corporation (OTCBB:IOMG), a leading digital storage and digital entertainment technology company. For the past five years running, Deloitte & Touche has named I/OMagic to both its "Fast 50" and "Fast 500" programs, for the fastest growing technology companies in Orange County and North America, respectively.
Thinkbig has been selected to serve as Agency of Record for I/OMagic and drive the Company's annual marketing and public relations program, designed to reach their existing tech-savvy customers and general consumers. Thinkbig will develop an integrated marketing campaign for I/OMagic, including strategic branding, key message development, advertising, direct marketing, database marketing, promotions program, custom digital magazine development and public relations.
"We selected Thinkbig for their exceptional creative capabilities and because they demonstrated to us from the beginning that we will be a priority, served by their top-level executives," said Tony Shahbaz, president and CEO of I/OMagic. "We have been a predominate leader in what is now becoming a very competitive market, and we need a firm that can not only help us hold that position, but also help us advance to the next level. We look forward to working with Thinkbig and are confident that their expertise will contribute to our success."
I/OMagic offers a full line of peripheral PC products and select consumer electronics devices that are easy to use, technically sound and competitively priced. The Company has brought to market digital storage products such as CD-ROM and CD-RW drives, DVD-ROM, DVD+RW/+R and Dual Format drives, MediaStation and DataStation solutions with embedded media card readers, CD Duplicators and the Digital Photo Library, as well as digital entertainment devices such as MP3 players.
"I/OMagic has an exciting edge with their technology that will allow us to engage our creative capabilities and strategic strengths to build a powerhouse campaign," said Franny Schmidt, president of Thinkbig. "The I/OMagic executive team is clearly committed to the valued capabilities that advertising, marketing and public relations can offer, which makes them an excellent match for Thinkbig."
About Thinkbig
Thinkbig is an award-winning Orange County-based agency specializing in advertising, design and public relations geared toward consumer, tech and youth markets. The agency develops integrated marketing campaigns designed to build brand equity and deliver measurable results. By understanding the strengths of specific media outlets and the lifestyle behaviors of the intended audience, Thinkbig enables its clients to reach customers with action-oriented, impactful campaigns. To contact Thinkbig, please visit www.thinkbigmedia.com or call (949) 330-6050.
About I/OMagic
I/OMagic develops and markets digital storage products (CD-ROM, CD-RW drives, DVD-ROM & DVD+RW/+R and Dual Format drives, MediaStation and Data Station solutions, CD Duplicators and the Digital Photo Library) and digital entertainment devices (MP3 players). The Company sells its many products, under three brand names -- I/OMagic, Hi-Val & Digital Research Technologies -- through nationally and internationally recognized retail outlets, such as Best Buy, Circuit City, CompUSA, Office Depot, OfficeMax, Radio Shack U.S. and Target stores. For more information, visit the I/OMagic web site at www.iomagic.com