MIAMI, Feb. 25, 2004 (PRIMEZONE) -- American Ammunition, Inc. (OTCBB:AAMI) announced today that the Company launched its E-Commerce site at the Las Vegas Shot Show held February 18-21, 2004. The E-Commerce site is the vehicle through which AAMI is effecting its dealer direct program with retailers. Since inception the dealer direct program has been widely accepted by dealers resulting in a large increase in AAMI's consumer base. The E-Commerce site makes ordering and customer service easier and more effective, raising AAMI quality and service to a new level.
"We had a great shot show!" said Paul Goebel, National Sales Director for AAMI. "The new dealer direct program and the E-Commerce site is focused on the retail based stores. Our new system gives retailers the flexibility to order what they want, when they need it, and effectively control their business at a reduced cost. The system of ordering online and paying online is a streamlined service to retailers."
About American Ammunition, Inc. -- AAMI is an autonomous manufacturer of ammunition, with the technology and equipment to take advantage of the growing market. It has an excellent reputation within the industry. The ammunition industry has experienced a 28% average increase in revenues annually between 1991 through 1998, and the trend is expected to continue through the year 2005 and beyond. For further product information, please call 1-305-835-7400 or visit the website at: http://www.a-merc.com. For Investor Relations information, please call: 1-305-446-4800 or e-mail: CISintr@netscape.net.
This release contains statements that constitute forward-looking statements. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of the Company, its directors or its officers with respect to, among other things: (i) the Company's financing plans; (ii) trends affecting the Company's financial condition or results of operations; (iii) the Company's growth strategy and operating strategy; and (iv) the declaration and payment of dividends. The words "may," "would," "will," "expect," "estimate," "anticipate," "believe," "intend," and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors.