HEATHROW, Fla., Feb. 25, 2004 (PRIMEZONE) -- Beverly Hills Weight Loss & Wellness(r), a wholly-owned subsidiary of Weight Loss Forever International (OTCBB:WLFI), today announced the signing of a "Platinum Area Developer" agreement with BevHills Diet Inc. Franchising rights for nearly one-fourth of the sunshine state have now been awarded to the organization. The move is expected to more than double the number of Beverly Hills' Fla. locations in the next twelve months.
"We see the territorial expansion marching right up the coast of Florida from Orlando to Jacksonville," boasted Kathy Brewer, Operations Director for BevHills Diet Inc. "We already have four potential franchisees in early negotiations in four separate markets." BevHills Diet Inc. opened its first location in the suburb of Heathrow in north Orlando in November 2003.
Michael D'Apolito, WLFI C.E.O., praised BevHills Diet Inc. saying "This group came to the table prepared to get started. They had numerous resources for financing in place, their business plan was to the penny and they know the entire territory very well." Demographic studies by WLFI indicate the entire territory has a potential of nearly 60 clinics based on the territory's population and logistics.
The WLFI "Platinum Area Developer" agreement entitles qualified investors to significant financial incentives, funding resources and franchise privileges more broad than typical area development agreement. These entitlements are contingent upon the developer opening several regions simultaneously and meeting minimum per unit sales requirements.
Weight Loss Forever International is a Franchise Management Company currently operating 44 clinics under four brands, Weight Loss Forever(r), Beverly Hills Weight Loss & Wellness(r), Beverly Hills Nutritional Services(r) and Tammy Phillips Fitness(r). At the start of 2004, the company began an aggressive expansion campaign based on six areas: franchising, master area developers, co-venturing, e-commerce promotion and marketing, acquisitions and increasing clinic revenues.
The signing of the second "Platinum Area Development" agreement is another major step to achieving the company's expansion goals.
This release may contain forward-looking statements that involve risks and uncertainties, including without limitation, acceptance of the company's products, increased levels of competition, product and technological changes, the company's dependence upon financing and third-party suppliers, and other risks detailed from time to time in the company's federal filings, annual report, offering memorandum, or prospectus. Specifications are subject to change without notice.