Cycle Country's Innovations Lead Their Growth in the ATV Accessory Market

Dealers Show Strong Interest in New Products Displayed at the Indianapolis Dealer Expo 2004 Industry Trade Show


MILFORD, Iowa, March 9, 2004 (PRIMEZONE) -- Cycle Country Accessories Corp. (AMEX:ATC), the outright leader in developing and manufacturing select custom-fitting accessories for the all-terrain vehicle (ATV) and other diversified industry products, reports their new, patent-pending remote blade angling device was a huge success at the Dealer Expo 2004 industry trade show held February 14th thru the 16th. With a company slogan of 'Work Hard, Play Hard', Cycle Country continually focuses on developing ATV accessories that turn any ATV into a valuable tool for work as well as a great toy for play. By making an ATV so versatile in work and play, the company's commitment to simplifying work and play continues to be the driving force behind the advancement of Cycle Country's leading ATV accessories.

The company expects its new blade angling kit to be received very well among ATV dealers and enthusiasts alike. It is projected to be one of the most sought-after Cycle Country products in quite some time. "We continually challenge ourselves to bring new products to market that add versatility and value that our customers are accustomed to receiving from us," said Mr. Ron Hickman, CEO and President of Cycle Country Accessories. "The overwhelming success the blade angling kit received at the Dealer Expo is just another example of our company's strong tradition of providing quality products that allow ATV owners everywhere to Work Hard and Play Hard."

A.G Edwards & Sons and Standard & Poor's are reporting a projected rise in sales in 2004 for traditional toys. It is believed that baby boomers and the strengthening U.S. economy will support this rise and traditional toys are going to play a major role in the boost to our economy. Cycle Country's accessories should benefit greatly from these types of purchases as its accessories, from snowplow blades to gun racks, revolutionize work and play related projects and provide years of dependable use.

About Cycle Country Accessories Corp.

Cycle Country, http://www.cyclecountry.com, with over 50% of the worldwide market in several product categories, is the industry leader in the design, engineering and manufacturing of custom-fitting accessories for the utility all-terrain vehicle (ATV).

Since 1981, Cycle Country has developed an extensive line of branded products of snowplows, lawnmowers, spreaders, sprayers, hitches and many other utility equipment items along with recreational accessories. The Company's products custom fit virtually every brand of ATV on the market, which are distributed to essentially all ATV and motorcycle dealers in North America.

The Company has 16 domestic and 19 international distributors that sell Cycle Country products in 37 countries throughout North America, Asia, Europe, Central and South America. Additionally, Cycle Country dominates the golf car wheel cover market by manufacturing approximately 90% of all wheel covers sold to original equipment manufacturers worldwide. The Company sells high-performance premium oil filters for motorcycles and ATVs throughout the U.S. under the brand name Perf-form Products. They also manufacture heavy-duty garden equipment attachments for garden tractors, ATVs and other utility vehicles within the Lawn & Garden industry under their brand name Weekend Warrior.

For the latest SEC filings or past news releases, go to the company's website at http://www.cyclecountry.com and click on the Investor Relations heading. Please direct any financial questions to Todd Doom at Magellan Financial Media Group, LLC. (317) 867-2839.

Cycle Country Accessories Corp: 2188 Hwy. 86, Milford, Iowa 51351, (800) 841-2222.

Forward looking statements: This press release and other statements by Cycle Country may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act with respect to the outlook for earnings and revenues, other future financial or business performance, strategies and expectations. Forward-looking statements are typically identified by words or phrases such as "believe," "expect," "estimate," "potential," or future/conditional verbs such as "will," "should" and "could."



            

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