JERUSALEM, March 15, 2004 (PRIMEZONE) -- Identa Corp. (Pink Sheets:IDTA) has structured its 2004 marketing plan for its drug detection kits to focus on the United States' retail and legal law enforcement areas.
On February 18, a meeting with the NYPD and Identa representatives resulted in the decision to run an independent assessment for and by the New York Police. Identa has just supplied samples for this assessment.
Identa Corp. representatives are scheduled to meet with the Los Angeles Police Department on March 30.
"These achievements are a result of our close and intensive work with the public relations firm of Rubenstein Associates of New York," explained Yaacov Shoham, spokesperson for Identa Corporation. "As part of our marketing plan, it was jointly decided that the actual PR would start only after these two major Police Forces will have become acquainted with our products."
Since the company's success with CVS.com and Home Health - which have already declared growing sales - initial contact has been made with Walgreens and Duane Reade. Identa Corp.'s goal is to reach all the major retail outlets and some of the secondary chains within twelve to eighteen months.
One of the newest members to the fast-growing group of distributor-reps for Identa in the U.S. is PassPoint. The reps will be focusing initially on four states where the infrastructure and client base is most active. They join IPD and TIMCOR who have already begun the U.S. campaign.
"We are in midst of negotiations with two more companies," Shoham continued. "This will help us penetrate the U.S. markets effectively and aggressively."
For Identa products to be accepted by the courts in the USA, the company must attain credibility from review by a forensic University, and it has entered an agreement with John Jay College of New York - a leading Forensic school of higher education - to deliver two master degree level thesis on Identa products. Each one will pertain to different aspects of the chemical and forensic make up. The actual field testing will be done with the co-operation of the Yonkers police department.
Identa Corp. is scheduled to participate in a trade expo hosted by the Narcotics Association.
About Identa Corp.
Identa Corp. develops, manufactures, and distributes proprietary on-site drugs-of-abuse testing products for the professional and civil markets. The company's products include rapid test kits for the detection of Marijuana/Hashish, Ecstasy, Cocaine/Crack, and Heroin.
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