ALISO VIEJO, Calif., March 18, 2004 (PRIMEZONE) -- Hungry DVD fans flooded Buy.com last Friday to be among the first to own New Line Home Entertainment's The Lord of the Rings: The Return of the King. Expected to be one of the top-selling titles of 2004, The Lord of the Rings: The Return of the King quickly became Buy.com's fastest-selling DVD title since last year's Finding Nemo, at one point selling as many as 24 copies per second.
The unprecedented winner of 11 Academy Awards(r) makes a swift May 25th arrival on DVD boasting a wealth of features such as 3-D animated menus, documentaries, exclusive online content, and more in a 2-disc set.
"Consumer demand for all things Middle-earth has reached a feverish pitch," said Doug Marrs, VP of Merchandising & Sales. "Savvy DVD customers know that the Internet is the place to go to be the first to own the hottest DVD titles like The Lord of The Rings: The Return of the King."
With a low price guarantee and a recently expanded free shipping offer, Buy.com provides customers with a convenient and affordable way to keep their DVD collection on the cutting edge. Marrs predicts that customers will storm Buy.com again soon to pre-order the most-requested DVD of all-time -- the Star Wars Trilogy.
"With this year's DVD slate including such power titles as The Return of the King and the Star Wars Trilogy," Marrs says, "we expect to see a continued blitz throughout the year of customers eager to reserve their copies."
About Buy.com's Entertainment & Leisure Division
Buy.com's Entertainment & Leisure Division boasts 78,000 movie titles plus books, magazines, music, games, toys, bags, and sporting goods as part of the company's selection of over 1.5 million unique products. Customers of Buy.com's Entertainment & Leisure Division count on low prices and free shipping on hundreds of thousands of in-stock items plus DVD hits like The Lord of the Rings: The Return of the King.
About Buy.com
Buy.com(r), The Internet Superstore(tm), offers its over 6 million customers more than 1.5 million products in a range of categories including computer hardware and software, electronics, cellular products and services, music, DVDs, books, toys and more. Individuals and businesses can shop quickly and easily at Buy.com 24 hours a day, 7 days a week. Buy.com was named one of the Top 50 web sites in 2002 and 2003 by Internet Retailer, the top performing site on Gomez Inc.'s E-Holiday Shopping 2002 Index in the music, electronics and books category (December 2002), "Best Overall Place To Buy Mobile Devices" (January 2002), "Best E-Commerce Site" by PC World magazine (June 2001), "Best Overall Place To Buy" by Computer Shopper Magazine (January 2001), a "Best of the Web" in the computer and electronics category by Forbes Magazine (spring 2000 and fall 2000), and the No. 1 electronics e-tailer in the PowerRankings by Forrester Research, Inc. (November 2000). Buy.com, founded in June 1997, is located in Aliso Viejo, California. For more information, visit www.buy.com. Buy.com(r) and The Internet Superstore(tm) are trademarks of Buy.com, Inc.