MELVILLE, N.Y., April 14, 2004 (PRIMEZONE) -- The following is an article written by Maria Esposito, a freelance journalist:
It's no secret that marketing is a big line item on any business's operating budget. The trade-off that makes the expense well worth it is when your efforts click and you reach your target audience. But what happens if you really don't know how to find the people who want and need your services? Then you need to find MarketShare Recovery (OTCBB:MSRY).
The company's CEO, Ray Barton, sees their mission as helping businesses gain overall exposure while maximizing the exposure their goods and services receive. They accomplish their objectives through permission-based email marketing. Ray is quick to point out that they do not engage in spamming. "We go to fine detail to maintain databases that are permission-based. We use quality databases to fulfill our purpose," Barton stated.
Ray, along with COO Tim Schmidt, began MarketShare four years ago as a list brokerage, gathering viable email addresses and selling those databases to firms interested in marketing to those lists. It was still during the great dot com meltdown, so user names were readily available. MarketShare still functions as a list broker, but they've come a long way from the days of that two-man operation.
Today, they are a sales force of eight and in addition to selling lists, they offer mailing services for clients who design their own direct mail creative piece. MarketShare will route it to the appropriate demographic. In addition they provide Investor Relations for firms that want to get their story out to the investment community. They commission one of their on-staff journalists to profile the business. MarketShare can also provide press release writing and distribution services. They have compiled a large B2B database of investors in addition to their compilation of private investors.
MarketShare has been a thriving public company since June 2003. They were created through a reverse merger with Health & Leisure Inc. Then in December of last year, the company entered into a definitive acquisition agreement with Dominix, Inc., a publicly reporting corporation, to acquire all of the capital stock of its wholly owned subsidiary, MarketShare Recovery, Inc. However, on April 1st of this year, MarketShare Recovery announced that through mutual agreed with Dominix Corporation, the acquisition agreement would be terminated. The management of both entities felt that because of unanticipated delays in completing the transaction and in the best interest of shareholders, it would be prudent for MarketShare to continue to operate its business model in its current form rather than as part of a combined company. As Ray puts it, "MarketShare Recovery is an operating company, not an empty shell. We are not liquidating our core business."
What does the future hold for these firm believers in the classic one-on-one approach of the direct B2B sales call? Apparently, it holds quite a lot. The short-term accomplishment of a newly redesigned web site slated to emerge any day now will better communicate what they do and what they sell. It will also finally end any lingering association they may have with the spammers in the industry. However, it is the long-term goal that really displays the pluck and determination of the management and staff at MarketShare. Ray sums it up this way. "In five years we will be competing with companies like Digital Impact(Nasdaq:DIGI) and Cool Savings(OTCBB:CSAV). They do $20 to $30 million per year, and they don't have databases that are as rich in demographic data as ours are. The only thing that can stop us is a change in the current industry circumstances."
About MarketShare Recovery, Inc.
MarketShare Recovery, Inc. is marketing and media firm providing solutions which assist marketers reach their target consumers and drive sales. The company offers manufacturers, resellers and service providers a reliable, high-quality resource for business development. The firm provides strategic as well as tactical marketing solutions. MarketShare Recovery is a member of the Direct Marketing Association. For additional information, visit: (http://www.MarketShareRecovery.com).
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