ROO TV is a network of individual country-based web sites which provides visitors access to view a range of News, Business, Entertainment, Music, Movie, Fashion, Computer Games and Travel videos from their computers and other emerging platforms.
NEW YORK, April 28, 2004 (PRIMEZONE) -- ROO Group, Inc. (the "Company") (OTCBB:ROOG) announced today the official launch of the ROO TV group of web sites (www.rootv.com), which currently includes country sites for USA, UK, Singapore, South Africa and Australia and displays specific content relevant to that region.
Over 4,000 unique videos are currently available which can be viewed in full screen either on the customer's personal computer or TV through a set top box.
ROO TV currently generates revenue from the sale of advertising. These advertisements are generally 15 to 30 second TV-style commercials that can be played before each video. Advertisers have included Saab, ING, American Express, Sony Music and Nescafe. Future revenue models may include pay per view and video download for ownership as well as the ability to view videos in a choice of resolutions and sound qualities.
The ROO TV video portal is also available for re-branded syndication with targeted markets including ISP's and Telco's wanting to provide a value add to their existing product range.
ROO Group Chairman and CEO, Robert Petty, stated, "The launch of ROO TV is in line with the worldwide growth of broadband and the ability to view 'on demand' video content through the web, on PCs and now TVs."
About ROO Group Inc.
ROO Group Inc. ("RGI") (www.roogroupinc.com) is a global provider of digital media solutions and technology that enables the activation, marketing and distribution of digital media video content over the Internet and emerging broadcasting platforms such as set top boxes and wireless. RGI's products sold by subsidiary ROO Media Corporation (www.roomedia.com) include syndication, technology, integration, and management of topical video content such as news, entertainment and fashion to its clients' web sites. The distribution, programming and integration of interactive advertising solutions includes 15 to 30 second television-style video commercials which can be played before and after selected topical video content over the Internet. In addition to the expansion and development of ROO TV's (www.rootv.com) network of country-based video-only web sites, RGI's strategy for 2004 is to expand its distribution of products and services and make strategic acquisitions similar to the Reality Group acquisition, which was announced on March 15, 2004 to the Asia Pacific, Europe and the United States markets, to accelerate RGI's growth. More information can be obtained from RGI's web site located at www.roogroupinc.com
Certain statements in this document constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of ROO Group, Inc. ("the Company"), or industry results, to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its plan of operations when needed; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors discussed in the Company's periodic filings with the Securities and Exchange Commission, which are available for review at www.sec.gov.